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Marketing Cloud Account Engagement

B2B Marketing Automation

Boost revenue by aligning marketing and sales with B2B marketing automation software, built on the world’s #1 AI CRM. Make smarter decisions with unified customer data and build campaigns faster with trusted AI. Use Agentforce on the only platform that connects entire revenue teams across sales, marketing, and service.

Deliver connected customer journeys and engage buyers across accounts.

Create landing pages and forms fast with AI and drag-and-drop builders. Segment leads and send them on personalized, automated, cross-channel journeys. Use AI-powered lead scoring and grading to quickly nurture those leads. Trigger automated alerts to sales when a prospect is engaged.
Learn more about lead generation.

Account Engagement landing page with an inbox form being dragged and dropped onto it.

Engage prospects across channels. Reach customers wherever they are with SMS and WhatsApp. Send just-in-time messages that boost event attendance, drive upsells, and gather feedback via surveys. Connect engagement data like third-party webinar and surveys for easy segmentation and campaign management.

External activity interface displaying a flowchart of possible engagement channels.

Discover and engage your best accounts. Target and nurture key prospects with the help of sales and service on one platform. Identify high-potential buyers and alert sales when key buyers interact with marketing content. Track pipeline progress with Account Based Marketing Dashboards and refine your efforts.

Account Based Marketing Einstein Key Accounts interface displaying data for top contribution factors and most active within account.
Account Engagement landing page with an inbox form being dragged and dropped onto it.
External activity interface displaying a flowchart of possible engagement channels.
Account Based Marketing Einstein Key Accounts interface displaying data for top contribution factors and most active within account.

Align revenue teams and close deals faster with Agentforce.

Build end-to-end campaigns with natural language prompts. Agentforce helps create complete briefs, content, audience segments, and customer journeys. Generate personalized email copy, subject lines, forms, and landing pages grounded by real-time data in Data Cloud —with marketers in the loop at every step.

Einstein Scoring interface displaying a prospect's lead and behavioral scoring profile.

Take the guesswork out of lead and account scoring. Align marketing and sales on accounts most likely to buy with AI-driven scoring and grading so sales can close deals faster. Einstein identifies leads most likely to convert based on their interactions with your marketing efforts.

Engagement history interface displaying charts and graphs of customer engagement data.

Increase efficiency with Einstein-generated copy for email content, subject lines, forms, and landing pages. Reduce time spent creating copy and deliver personalized experiences at scale for your leads and accounts. With a human-in-the-loop approach, B2B marketers have full control over brand messaging and tone.

A content creation dashboard featuring an email builder and a AI powered chat with Einstein
Einstein Scoring interface displaying a prospect's lead and behavioral scoring profile.
Engagement history interface displaying charts and graphs of customer engagement data.
A content creation dashboard featuring an email builder and a AI powered chat with Einstein

Optimize marketing performance and grow customer relationships.

Gain full-funnel marketing and sales insights with AI-powered Multi-Touch Attribution. Choose from multiple native attribution models like Einstein Attribution to gauge the impact of channels, events, and sales team activities on your pipeline. Boost campaign efficacy and ROI with AI-driven insights.

Insight dashboard displaying data for multi-touch attribution, top campaigns, and revenue share by campaign type.

Get comprehensive insight into your prospects. Connect and share engagement data with sales and service teams. Analyze marketing interactions to identify buying committees. Understand how leads are engaging with your marketing on the campaign, individual, and account level using dynamic dashboards.

Gain insights into revenue and pipeline for key accounts. Then, use those findings to see how account-based efforts are influencing targeted accounts, and optimize on what's working and what's not. Share what you discover with sales to further plan account-based outreach.

ABM dashboard displaying pipeline value by account.
Insight dashboard displaying data for multi-touch attribution, top campaigns, and revenue share by campaign type.
ABM dashboard displaying pipeline value by account.

Get the most out of your B2B marketing automation software with thousands of partner apps and experts.

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Marketing Cloud Account Engagement FAQ

Marketing Cloud Account Engagement is the only marketing automation platform built on the world’s #1 CRM. It helps companies grow revenue and scale buyer engagement by uniting customer data on one platform and scaling account relationships with AI. Whether you’re looking to execute on-demand generation or account-based marketing strategies, we've got you covered.

B2B marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities to manage and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing efforts.

The benefits of B2B marketing automation platforms are: 

  1. Scaling buyer engagement across accounts
  2. Aligning revenue teams (marketing, sales, and service) to close deals faster
  3. Growing pipeline and proving marketing impact

B2B marketing automation software can help your business in the following ways:

  1. Generating and nurturing leads
  2. Driving marketing and sales alignment
  3. Prioritizing and converting qualified leads
  4. Managing marketing campaigns
  5. Executing on account-based marketing strategies
  6. Maximizing marketing ROI

The right B2B marketing automation platform will:

  1. Integrate directly into your CRM
  2. Align revenue teams (marketing, sales, and service)
  3. Execute on multiple marketing strategies (e.g., broad-base demand generation and account-based marketing)

Pardot was part of Exact Target, which was acquired by Salesforce in 2013, and is the legacy product name for Marketing Cloud Account Engagement. They are the same product.

Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.