The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide.
Learn more.![Brandy gesturing with an open arm towards a collage of Marketing Cloud Account Engagement interfaces.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/01/marquee-marketing-b2b-automation2.png?w=1016)
B2B Marketing Automation
Boost revenue by aligning marketing and sales with B2B marketing automation software, built on the world’s #1 AI CRM. Make smarter decisions with unified customer data and build campaigns faster with trusted AI. Use Agentforce on the only platform that connects entire revenue teams across sales, marketing, and service.
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Drive efficient growth with B2B marketing automation on the world’s #1 AI CRM.
Build personalized end-to-end campaigns with Agentforce and seamlessly share data in real time across revenue teams. Increase lead and account conversion, all while measuring marketing impact.
Deliver connected customer journeys and engage buyers across accounts.
Create landing pages and forms fast with AI and drag-and-drop builders. Segment leads and send them on personalized, automated, cross-channel journeys. Use AI-powered lead scoring and grading to quickly nurture those leads. Trigger automated alerts to sales when a prospect is engaged.
Learn more about lead generation.
![Account Engagement landing page with an inbox form being dragged and dropped onto it.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-lead-generation-4.jpg?w=1024)
Engage prospects across channels. Reach customers wherever they are with SMS and WhatsApp. Send just-in-time messages that boost event attendance, drive upsells, and gather feedback via surveys. Connect engagement data like third-party webinar and surveys for easy segmentation and campaign management.
![External activity interface displaying a flowchart of possible engagement channels.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-cross-channel-journeys-3.jpg?w=1024)
Discover and engage your best accounts. Target and nurture key prospects with the help of sales and service on one platform. Identify high-potential buyers and alert sales when key buyers interact with marketing content. Track pipeline progress with Account Based Marketing Dashboards and refine your efforts.
![Account Based Marketing Einstein Key Accounts interface displaying data for top contribution factors and most active within account.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-cross-account-based-engagement-6.jpg?w=1024)
![Account Engagement landing page with an inbox form being dragged and dropped onto it.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-lead-generation-4.jpg?w=1024)
![External activity interface displaying a flowchart of possible engagement channels.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-cross-channel-journeys-3.jpg?w=1024)
![Account Based Marketing Einstein Key Accounts interface displaying data for top contribution factors and most active within account.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-cross-account-based-engagement-6.jpg?w=1024)
Align revenue teams and close deals faster with Agentforce.
Build end-to-end campaigns with natural language prompts. Agentforce helps create complete briefs, content, audience segments, and customer journeys. Generate personalized email copy, subject lines, forms, and landing pages grounded by real-time data in Data Cloud —with marketers in the loop at every step.
![Einstein Scoring interface displaying a prospect's lead and behavioral scoring profile.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-theme-ai-scoringg.jpg?w=1024)
Take the guesswork out of lead and account scoring. Align marketing and sales on accounts most likely to buy with AI-driven scoring and grading so sales can close deals faster. Einstein identifies leads most likely to convert based on their interactions with your marketing efforts.
![Engagement history interface displaying charts and graphs of customer engagement data.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/products-features-pdp-cross-ai-scoring.jpg?w=1024)
Increase efficiency with Einstein-generated copy for email content, subject lines, forms, and landing pages. Reduce time spent creating copy and deliver personalized experiences at scale for your leads and accounts. With a human-in-the-loop approach, B2B marketers have full control over brand messaging and tone.
![A content creation dashboard featuring an email builder and a AI powered chat with Einstein](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-full-content-creationn.jpg?w=1024)
![Einstein Scoring interface displaying a prospect's lead and behavioral scoring profile.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-theme-ai-scoringg.jpg?w=1024)
![Engagement history interface displaying charts and graphs of customer engagement data.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/products-features-pdp-cross-ai-scoring.jpg?w=1024)
![A content creation dashboard featuring an email builder and a AI powered chat with Einstein](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-full-content-creationn.jpg?w=1024)
Optimize marketing performance and grow customer relationships.
Gain full-funnel marketing and sales insights with AI-powered Multi-Touch Attribution. Choose from multiple native attribution models like Einstein Attribution to gauge the impact of channels, events, and sales team activities on your pipeline. Boost campaign efficacy and ROI with AI-driven insights.
![Insight dashboard displaying data for multi-touch attribution, top campaigns, and revenue share by campaign type.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/products-features-full-funnel-measurement.jpg?w=1024)
Get comprehensive insight into your prospects. Connect and share engagement data with sales and service teams. Analyze marketing interactions to identify buying committees. Understand how leads are engaging with your marketing on the campaign, individual, and account level using dynamic dashboards.
![](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-engagement-history-insightss.jpg?w=1024)
Gain insights into revenue and pipeline for key accounts. Then, use those findings to see how account-based efforts are influencing targeted accounts, and optimize on what's working and what's not. Share what you discover with sales to further plan account-based outreach.
![ABM dashboard displaying pipeline value by account.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-full-predictive-analyticss.jpg?w=1024)
![Insight dashboard displaying data for multi-touch attribution, top campaigns, and revenue share by campaign type.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/products-features-full-funnel-measurement.jpg?w=1024)
![](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-engagement-history-insightss.jpg?w=1024)
![ABM dashboard displaying pipeline value by account.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2025/02/products-features-pdp-full-predictive-analyticss.jpg?w=1024)
Extend the power of Marketing Cloud Account Engagement with these related products.
Sales Cloud
Set the foundation for revenue growth with Salesforce automation on the #1 CRM.
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Marketing Cloud Personalization
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Marketing Cloud Intelligence
Optimize marketing performance and spend across every campaign, channel, and journey.
Get the most out of your B2B marketing automation software with thousands of partner apps and experts.
![Sercante logo.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/sercante.jpg?w=320)
![Cognizant logo.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/Logo-Cognizant.png?w=320)
![Globant logo.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/globant.jpg?w=320)
![Sansan, Inc. logo.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/sansan.jpg?w=320)
![Vision-e logo.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/vision-e.jpg?w=320)
![6Sense Insights Inc. logo.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/6sense.jpg?w=320)
Marketing Cloud Account Engagement Pricing
Find the right Marketing Cloud Account Engagement edition for your business needs.
Growth
- Lead Nurturing and Scoring
- Engagement History Dashboards
- Campaign Reporting and Insights
Plus
- Cross-Channel Journeys
- Multitouch and ABM Dashboards
- B2B Marketing Analytics
Advanced
- Dedicated IP Address
- AI-Powered Capabilities
- Business Units and Sandboxes
Premium
- Includes All Capabilities
- Premier Success Plan
- Increased Performance and SLA Support
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
Salesforce contributed to our ABM strategy with AI-driven analytics and rich data sources that helped us zero in on high-value business prospects. By identifying the most relevant target accounts, we could focus our marketing efforts on organizations that would benefit highly from our products.
Kelli MeadorSenior Manager, Marketing Operations, Grammarly
![Astro standing with outstretched hands in front of the Marketing Cloud newsletter.](https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter-1.jpg?w=1024)
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Marketing Cloud Account Engagement FAQ
Marketing Cloud Account Engagement is the only marketing automation platform built on the world’s #1 CRM. It helps companies grow revenue and scale buyer engagement by uniting customer data on one platform and scaling account relationships with AI. Whether you’re looking to execute on-demand generation or account-based marketing strategies, we've got you covered.
B2B marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities to manage and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing efforts.
The benefits of B2B marketing automation platforms are:
- Scaling buyer engagement across accounts
- Aligning revenue teams (marketing, sales, and service) to close deals faster
- Growing pipeline and proving marketing impact
B2B marketing automation software can help your business in the following ways:
- Generating and nurturing leads
- Driving marketing and sales alignment
- Prioritizing and converting qualified leads
- Managing marketing campaigns
- Executing on account-based marketing strategies
- Maximizing marketing ROI
The right B2B marketing automation platform will:
- Integrate directly into your CRM
- Align revenue teams (marketing, sales, and service)
- Execute on multiple marketing strategies (e.g., broad-base demand generation and account-based marketing)
Pardot was part of Exact Target, which was acquired by Salesforce in 2013, and is the legacy product name for Marketing Cloud Account Engagement. They are the same product.
Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.