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Marketing Analytics

Unify and transform your marketing data into timely insights so you can make trusted decisions that improve campaign performance, optimize budgets, and boost your bottom line.

Simplify marketing data management

Ingest and harmonize your marketing data in just three clicks with our library of 170 prebuilt API connectors, universal AI connector for your flat-file sources, and out-of-the-box marketing data model

Let AI normalize and enrich your marketing data with customer and business data to deepen your analysis and unlock richer insights about your marketing performance

Image of Einstein connecting disparate data sources.
Image of Einstein connecting disparate data sources.

Prove marketing’s impact to the bottom line

Get a quick overview of your program’s health or dive into how your cross-channel campaigns are performing with embedded Tableau Next visualizations, AI campaign summaries, and goal tracking

See how your campaign performance impacts the bottom line with predictive forecasting and built-in attribution

Image of marketing attribution model
Image of marketing attribution model

Improve performance with less effort

Trust Agentforce to identify and pause low-performing ads, recommend optimizations, and adjust campaign goals to maximize campaign effectiveness

Track paid media performance at any level of detail — by campaign, channel, audience, or goal — with out-of-the-box dashboards tailored to your needs

Overview of specific analytic dashboard features
Overview of specific analytic dashboard features
Forrester's Wave Leader 2024 Award. in tablet, with Astro

Salesforce named a Leader in Forrester Wave™ Customer Analytics Technologies

Get the most out of your digital marketing analytics with thousands of partner apps and experts.

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Marketing Analytics FAQ

Marketing analytics solutions automate marketing data preparation, including ingestion, transformation, and modeling, and surface relevant insights in ootb dashboards that marketers can use to maximize ROI and hit their business goals.

Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.

Marketing analytics solutions save marketers time, help marketers optimize their spend and campaign performance, and help marketers prove ROI and impact the bottom line.

Learn more about why marketing analytics is important.

This is unique for every business. Start by understading how much and what kind of data your marketing team uses, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data.

Marketing Intelligence is our new marketing analytics product built directly on the Salesforce Platform. Marketing Cloud Intelligence, previously known as Datorama, refers to our industry-leading marketing analytics platform.