Upcoming Multiplier Changes - Effective Feb,18th 2025
For all Marketing Cloud Contracts, new WhatsApp Multipliers will apply Feb 18th, 2024.
New multipliers for Marketing, Utility, Authentication and Service can be viewed here WhatsApp Business Messaging (1,000)
New multipliers for Marketing, Utility, Authentication and Service can be viewed here WhatsApp Business Messaging (1,000)
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Upcoming Multiplier Changes - Effective March 1, 2025
For Marketing Cloud Edition contracts beginning on or after September 1, 2022, updated multipliers will apply from March 1, 2025. To view upcoming changes, see SMS/MMS Messages (1000) Multiplier Table
WhatsApp Messaging Products
Multipliers for WhatsApp
Product
Current Multipliers for WhatsApp Products
Archived Multiplier Records
WhatsApp First Business Messaging
WhatsApp Conversations and WhatsApp Chat
Messaging Multipliers - Marketing Cloud Editions*
These mulitpliers are based on your Subscription start date.
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SMS/MMS Messages
Subscription Start Date
Multipliers for SMS/MMS Messages
Current and Archived Multiplier Records
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Super Messages - excluding SMS/MMS Messages
Subscription Start Date
Multipliers for SMS/MMS Messages
Multipliers by Subscription Start Date
Multipliers SMS/MMS Messages
Multipliers Super Messages - excluding SMS/MMS
November 11, 2021 - February 28, 2022
August 17, 2021 - November 10, 2021
Messaging Multipliers - ExactTarget Editions*
Multipliers by Subscription Start Date
Multipliers SMS Messages - excluding US & CA
Multipliers Super Messages - including US & CA SMS
May 17, 2022 - present
March 1, 2022 - May 16, 2022
November 11, 2021 - February 28, 2022
August 17, 2021 - November 10, 2021
June 20, 2021 - August 16, 2021
Subscription Start Date
Multipliers for Super Messages
Subscription Start Date
SMS & MMS Messages - Defined Usage
*Includes Professional, Corporate, Enterprise, Enterprise Plus, Advanced, Agency and Limited (LP) Editions. Basic Editions do not provide access to SMS and MMS capabilities.