Upcoming Multiplier Changes - Effective August 1, 2024
For Marketing Cloud Edition contracts beginning on or after September 1, 2022, updated multipliers will apply from August 1, 2024. To view upcoming changes, see SMS/ MMS Messages (1,000)
WhatsApp Messaging Products
Multipliers for WhatsApp
Product
Current Multipliers for WhatsApp Products
Archived Multiplier Records
WhatsApp First Business Messaging
WhatsApp Conversations and WhatsApp Chat
Messaging Multipliers - Marketing Cloud Editions*
These mulitpliers are based on your Subscription start date.
SMS/MMS Messages
Subscription Start Date
Multipliers for SMS/MMS Messages
Current and Archived Multiplier Records
Super Messages - excluding SMS/MMS Messages
Subscription Start Date
Multipliers for SMS/MMS Messages
Multipliers by Subscription Start Date
Multipliers SMS/MMS Messages
Multipliers Super Messages - excluding SMS/MMS
November 11, 2021 - February 28, 2022
August 17, 2021 - November 10, 2021
Messaging Multipliers - ExactTarget Editions*
Multipliers by Subscription Start Date
Multipliers SMS Messages - excluding US & CA
Multipliers Super Messages - including US & CA SMS
May 17, 2022 - present
March 1, 2022 - May 16, 2022
November 11, 2021 - February 28, 2022
August 17, 2021 - November 10, 2021
June 20, 2021 - August 16, 2021
Subscription Start Date
Multipliers for Super Messages
Subscription Start Date
SMS & MMS Messages - Defined Usage
*Includes Professional, Corporate, Enterprise, Enterprise Plus, Advanced, Agency and Limited (LP) Editions. Basic Editions do not provide access to SMS and MMS capabilities.