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Multipliers for Marketing Cloud

Multipliers differ based on your Edition or Product, subscription start date, destination country and message type.

Messaging Multipliers - Marketing Cloud Editions*

These mulitpliers are based on your Subscription start date.

Super Messages - excluding SMS/MMS Messages

For Subscriptions starting on/after September 1, 2022

Subscription Start Date Multipliers for SMS/MMS Messages
September 1, 2022 - Present Super Messages - excluding SMS/MMS

SMS/MMS Messages

For Subscriptions starting on/before August 31, 2022

Multipliers by Subscription Start Date Multipliers SMS/MMS Messages Multipliers Super Messages - excluding SMS/MMS
May 17, 2022 - August 31, 2022 SMS/ MMS Messages (1,000) Super Messages - excluding SMS/MMS (1,000)
March 1, 2022 - May 16, 2022 SMS/ MMS Messages (1,000) Super Messages - excluding SMS/MMS (1,000)
November 11, 2021 - February 28, 2022 SMS/ MMS Messages (1,000) Super Messages - excluding SMS/MMS (1,000)
August 17, 2021 - November 10, 2021 SMS/ MMS Messages (1,000) Super Messages - excluding SMS/MMS (1,000)

Messaging Multipliers - ExactTarget Editions*

These mulitpliers are based on your Subscription start date.

ExactTarget Editions and Marketing Cloud Non-Profit*

Multipliers by Subscription Start Date Multipliers SMS Messages - excluding US & CA Multipliers Super Messages - including US & CA SMS
May 17, 2022 - present SMS Messages - excluding US & CA Super Messages - including US &CA SMS (1,000)
March 1, 2022 - May 16, 2022 SMS Messages - excluding US & CA Super Messages - including US &CA SMS (1,000)
November 11, 2021 - February 28, 2022 SMS Messages - excluding US & CA Super Messages - including US &CA SMS (1,000)
August 17, 2021 - November 10, 2021 SMS Messages - excluding US & CA Super Messages - including US &CA SMS (1,000)
June 20, 2021 - August 16, 2021 SMS Messages - excluding US & CA Super Messages - including US &CA SMS (1,000)

ExactTarget Editions - FP/LP Editions*

Subscription Start Date Multipliers SMS Messages - excluding US & CA
May 17, 2022 - present Super Messages (1,000)
March 1, 2022 - May 16, 2022 Super Messages (1,000)
November 11, 2021 - February 28, 2022 Super Messages (1,000)
August 17, 2021 - November 10, 2021 Super Messages (1,000)
June 20, 2021 - August 16, 2021 Super Messages (1,000)
October 15, 2019 - June 15, 2020 Super Messages (1,000)
June 18, 2019 - October 14, 2019 Super Messages (1,000)
December 1, 2017 - June 17, 2019 Super Messages (1,000)
March 1, 2015 - November 30, 2017 Super Messages (1,000)
Prior to March 1, 2015 Super Messages (1,000)

*Includes Professional, Corporate, Enterprise, Enterprise Plus, Advanced, Agency and Limited (LP) Editions. Basic Editions do not provide access to SMS and MMS capabilities.