Multipliers for Marketing Cloud

Multipliers differ based on your Edition or Product, subscription start date, destination country and message type.
 
 
 
 
Upcoming Multiplier Changes - Effective Feb,18th 2025
For all Marketing Cloud Contracts, new WhatsApp Multipliers will apply Feb 18th, 2024.
New multipliers for Marketing, Utility, Authentication and Service can be viewed here WhatsApp Business Messaging (1,000)    
 
 
Upcoming Multiplier Changes - Effective March 1, 2025
For Marketing Cloud Edition contracts beginning on or after September 1, 2022, updated multipliers will apply from March 1, 2025. To view upcoming changes, see SMS/MMS Messages (1000) Multiplier Table
 
 
 

WhatsApp Messaging Products

Multipliers for WhatsApp

 
Product
Current Multipliers for WhatsApp Products
Archived Multiplier Records

Messaging Multipliers - Marketing Cloud Editions*

These mulitpliers are based on your Subscription start date.
 
 

SMS/MMS Messages

 
Subscription Start Date
Multipliers for SMS/MMS Messages
Current and Archived Multiplier Records
 
 

Super Messages - excluding SMS/MMS Messages

 
Subscription Start Date
Multipliers for SMS/MMS Messages
 
September 1, 2022 - Present
 
Multipliers by Subscription Start Date
Multipliers SMS/MMS Messages
Multipliers Super Messages - excluding SMS/MMS

Messaging Multipliers - ExactTarget Editions*

 
Multipliers by Subscription Start Date
Multipliers SMS Messages - excluding US & CA
Multipliers Super Messages - including US & CA SMS
 
Subscription Start Date
Multipliers for Super Messages
 
May 17, 2022 - present
 
March 1, 2022 - May 16, 2022
 
November 11, 2021 - February 28, 2022
 
August 17 - November 10, 2021
 
June 16, 2020 - August 16, 2021
 
October 15, 2019 - June 15, 2020
 
June 18, 2019 - October 14, 2019
 
December 1, 2017 - June 17, 2019
 
March 1, 2015 - November 30, 2017
 
Prior to March 1, 2015
 
Subscription Start Date
SMS & MMS Messages - Defined Usage
 
August 17, 2021 - present
 
Dec 01, 2017 - August 16, 2021