Upcoming Multiplier Changes - Effective December 1, 2024
For all Marketing Cloud Contracts, new WhatsApp Multipliers will apply December 1, 2024. New multipliers for Marketing, Utility, Authentication and Service can be viewed here
WhatsApp Messaging Products
Multipliers for WhatsApp
Product
Current Multipliers for WhatsApp Products
Archived Multiplier Records
WhatsApp First Business Messaging
WhatsApp Conversations and WhatsApp Chat
Messaging Multipliers - Marketing Cloud Editions*
These mulitpliers are based on your Subscription start date.
SMS/MMS Messages
Subscription Start Date
Multipliers for SMS/MMS Messages
Current and Archived Multiplier Records
Super Messages - excluding SMS/MMS Messages
Subscription Start Date
Multipliers for SMS/MMS Messages
Multipliers by Subscription Start Date
Multipliers SMS/MMS Messages
Multipliers Super Messages - excluding SMS/MMS
November 11, 2021 - February 28, 2022
August 17, 2021 - November 10, 2021
Messaging Multipliers - ExactTarget Editions*
Multipliers by Subscription Start Date
Multipliers SMS Messages - excluding US & CA
Multipliers Super Messages - including US & CA SMS
May 17, 2022 - present
March 1, 2022 - May 16, 2022
November 11, 2021 - February 28, 2022
August 17, 2021 - November 10, 2021
June 20, 2021 - August 16, 2021
Subscription Start Date
Multipliers for Super Messages
Subscription Start Date
SMS & MMS Messages - Defined Usage
*Includes Professional, Corporate, Enterprise, Enterprise Plus, Advanced, Agency and Limited (LP) Editions. Basic Editions do not provide access to SMS and MMS capabilities.