Marketing Cloud and WhatsApp partner for your success.

Transform mobile moments with conversational marketing.

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Speak with your customers on a personal level. Marketing Cloud’s direct integration with WhatsApp Business Platform delivers personalized, mobile-first messaging experiences. Automate customer engagement, accelerate sales, drive better customer support, and more.
Astro stands in front of a large screen displaying Journey Builder. A mobile phone displaying a customer conversation in WhatsApp stands next to the large screen.
 
 

Set up your WhatsApp integration quickly and easily.

Securely join first-party data from within Data Cloud together with key advertising partners. Enrich existing customer profiles, create smarter segments, and extend reach to new channels — all while protecting consumer privacy.

Automate connected conversational journeys.

Salesforce customers will be able to use customizable message templates that include brand and images, or showcase products and services with interactive messages in WhatsApp. Customizable buttons enable users to respond with a single tap or click, or trigger actions like opening a web link.

Personalize every moment.

Using WhatsApp and Genie Customer Data Cloud, create personalized, automated messaging experiences that inspire action. Deliver mobile-first messaging that helps customers discover and interact with your brand. Using rich data from Genie Customer Data Cloud to automatically personalize conversations and drive engagement.
 
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Top brands are building customer relationships — one mobile moment at a time.

 
headshot of Asmita Dubey with L'Oréal logo on the left

WhatsApp as a single messaging platform could have a tremendous opportunity in beauty, to drive conversational commerce and build greater engagement.

Asmita Dubey
Chief Digital & Marketing Officer, L’Oréal
headshot of Marek Borowik with F1 logo on the left

With Salesforce and WhatsApp, we have an opportunity to offer a seamless, branded, and convenient engagement platform that provides convenient digital customer services for every customer.

Patricia Camillo
CRM Manager, Serasa
 

More Resources

 
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Blog

Read the WhatsApp + Customer 360 announcement.

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Demo

See Marketing Cloud and WhatsApp's partnership in action with this short demo.

 
 
 
 

Ready to get started?

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help. No credit card required. No software to install. Get hands on our leading digital marketing platform — powered by the world’s #1 CRM.
 
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