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Marketing Analytics
Unify and transform your marketing data into timely insights so you can make trusted decisions that improve campaign performance, optimize budgets, and boost your bottom line.
What can you do with agentic marketing analytics?
Automatically connect, harmonize, and enrich your marketing data to unlock timely insights about your performance, so you can make the best decisions for your business.
Simplify marketing data management
Ingest and harmonize your marketing data in just three clicks with our library of 170 prebuilt API connectors, universal AI connector for your flat-file sources, and out-of-the-box marketing data model
Let AI normalize and enrich your marketing data with customer and business data to deepen your analysis and unlock richer insights about your marketing performance
Prove marketing’s impact to the bottom line
Get a quick overview of your program’s health or dive into how your cross-channel campaigns are performing with embedded Tableau Next visualizations, AI campaign summaries, and goal tracking
See how your campaign performance impacts the bottom line with predictive forecasting and built-in attribution
Improve performance with less effort
Trust Agentforce to identify and pause low-performing ads, recommend optimizations, and adjust campaign goals to maximize campaign effectiveness
Track paid media performance at any level of detail — by campaign, channel, audience, or goal — with out-of-the-box dashboards tailored to your needs
Choose the right marketing analytics solution for your business.
Marketing Intelligence
Improve performance with agentic marketing analytics.
Request a quote
(Billed annually)
- Paid Media Optimization Agents
- AI-generated campaign summaries
- Automated data management
Growth
Analyze all campaigns, channels, and platforms seamlessly.
$
10,000
USD/Org/Month
(Billed annually)
- 20 Users (2 Admin, 3 Power Users, and 15 Viewers)
- 20 Million Data Rows
Complete your Marketing Analytics solution with products from across the Customer 360.
Salesforce named a Leader in Forrester Wave™ Customer Analytics Technologies
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Marketing Analytics FAQ
Marketing analytics solutions automate marketing data preparation, including ingestion, transformation, and modeling, and surface relevant insights in ootb dashboards that marketers can use to maximize ROI and hit their business goals.
Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.
Marketing analytics solutions save marketers time, help marketers optimize their spend and campaign performance, and help marketers prove ROI and impact the bottom line.
Learn more about why marketing analytics is important.
This is unique for every business. Start by understading how much and what kind of data your marketing team uses, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data.
Marketing Intelligence is our new marketing analytics product built directly on the Salesforce Platform. Marketing Cloud Intelligence, previously known as Datorama, refers to our industry-leading marketing analytics platform.