A unified subscriber profile shows engagement, propensity to churn, activity timeline, and Einstein AI predictions.

Grow Subscriber Relationships

Leverage AI to acquire new subscribers, enhance engagement, and seamlessly deliver services across channels with powerful lifecycle subscription management software. Maximize subscriber retention with a platform that streamlines how you manage the entire subscriber lifecycle.

Acquire new subscribers and keep loyal ones with AI.

Media Cloud

Personalize the acquisition process and onboard new subscribers with a CPQ engine that includes a media-specific, flexible product catalog.

A side-by-side comparison of signature packages showing channel options and pricing.

Personalize every interaction with a complete, unified view of the subscriber at your team's fingertips.

A unified customer profile shows key insights including a customer's lifetime value, propensity to churn, and activity feed.

Drive engagement and stickiness with personalized subscriber journeys and intelligent recommendations.

A journey dashboard shows AI-generated recommendations including personalized offers to prevent churn.

Combat churn with AI-powered predictive analytics to inform business retention strategies.

A dashboard details subscriber lifetime management analytics including active subscribers and total CLTV.
A side-by-side comparison of signature packages showing channel options and pricing.
A unified customer profile shows key insights including a customer's lifetime value, propensity to churn, and activity feed.
A journey dashboard shows AI-generated recommendations including personalized offers to prevent churn.
A dashboard details subscriber lifetime management analytics including active subscribers and total CLTV.

Deliver personalized support at scale with AI.

Service Cloud

Improve customer satisfaction and operational efficiency with Einstein for Service built into experiences for service teams and customers.

A customer requests an add-on to her purchase. Einstein recommends bundle options based on customer data.

Transform your contact center into an omni-channel engagement center with every channel on one platform.

A service console details omni-channel engagement with a chart of the customer's quality of experience.

Delight your customers and save your teams time automating routine tasks and end-to-end business processes.

A service console shows automated service capabilities including a case summary and Einstein recommendations.

Speed up issue resolution using AI-powered chatbots to handle common requests.

A customer engages with a chatbot and asks to update her subscription. The chatbot offers subscription options.
A customer requests an add-on to her purchase. Einstein recommends bundle options based on customer data.
A service console details omni-channel engagement with a chart of the customer's quality of experience.
A service console shows automated service capabilities including a case summary and Einstein recommendations.
A customer engages with a chatbot and asks to update her subscription. The chatbot offers subscription options.
A customer service representative digitally communicates with a customer.

Build the perfect subscription lifecycle management solution with our help.

Get in touch today and our experts will guide you through the process, step by step:

  • Choose the right Media Cloud edition
  • Add products/featured needed, if not already included
  • Customize the final result with apps, service, support

Get the most out of subscription lifecycle management with thousands of partner apps and experts.

Silverline logo
V2 logo
Accenture logo
Deloitte logo
pwc logo
Amazon Web Services logo

Learn new skills with free, guided learning on Trailhead.

Frequently Asked Questions

Subscription lifecycle management refers to the end-to-end process of managing all stages and aspects of a subscription-based business model for media and entertainment companies. This encompasses the various phases that a customer goes through during their subscription journey, from initial sign-up to renewal or cancellation. The goal of subscription lifecycle management is to optimize each stage of the customer's subscription experience to maximize customer satisfaction, retention, and revenue.

Subscription lifecycle management is important for several reasons, especially in industries that rely on subscription-based business models. It directly impacts customer retention, revenue generation, and overall business sustainability. By strategically managing each phase of the subscription lifecycle, businesses can build stronger customer relationships and thrive in competitive markets.

Some benefits of subscription lifecycle management include customer retention, customer acquisition, maximized customer lifetime value, revenue optimization, and churn reduction.