A screenshot in Salesforce of the privacy center.

Privacy Center

Simplify data privacy management and build trust with your customers. Privacy Center helps de-identify sensitive data in production, delete excess data while retaining data if needed, simplify customer privacy requests like Right to be Forgotten (RTBF) or Data Subject Access Requests (DSAR), and capture and manage customer consent. All of which help manage components of data privacy law such as the General Data Protection Regulation (GDPR) and prepare your data for any Agentforce and Customer 360 deployment. 

Manage Sensitive Data

Protect personal and sensitive data in production to help adhere to legal obligations and reduce risk. Randomize when you need unique data of a certain length. Hardcode when you need to set a flag or static known value. Delete data when the field is not required or needed. You can also remove related records from Field History & Field Audit Trail to ensure all traces of personal information are deleted.

A screenshot of a Salesforce data-handling object graphic.

Automatically delete old or irrelevant data records and files to reduce risk and save on storage costs. Delete data at the record level and choose what happens to related files and attachments. Hard delete immediately to bypass the recycle bin. You can also retain data in a separate retention store if it may be needed later.

A screenshot of Salesforce showing the "delete all" action for attachements and files.

Track policy executions, viewing the status and details of all current, past, and future policy executions. You can also see a detailed breakdown of actions performed, whether updates were successful, and the number of records processed. Effortlessly view any errors associated with policy executions, including blocked updates stemming from business rules.

A screenshot of the data subject.

Obfuscate, eliminate, or move data that is no longer necessary or relevant before use in your Agentforce deployment. This helps protect customer data and improves the accuracy of the training and outputs of your agents.

Screenshot of screen that shows Active Objects.
A screenshot of a Salesforce data-handling object graphic.
A screenshot of Salesforce showing the "delete all" action for attachements and files.
A screenshot of the data subject.
Screenshot of screen that shows Active Objects.

Automate Data Requests

Create policies to retrieve relevant customer information found in various objects and fields. Quickly generate and deliver data subject files to customers. Easily track progress of ongoing executions and view history of past DSARs via the Portability Log.

Screenshot of DSARs page.

Track and execute incoming requests quickly. Remove or anonymize data related to a particular individual. Create a request record and assign a policy to run it automatically. Easily track progress and check the history of requests from any customer.

Screenshot of screen that shows All Privacy RTBF Requests.

Automate an end-to-end flow for processing Data Subject Requests. Build triggers and flows to streamline the receipt, verification, execution, and completion of requests. Easily coordinate requests across teams, allowing users to view and process based on status and start date.

Screenshot of screen that reads New Privacy Request.
Screenshot of DSARs page.
Screenshot of screen that shows All Privacy RTBF Requests.
Screenshot of screen that reads New Privacy Request.

Streamline Customer Consent with Preference Manager

Create easy-to-build preference forms using no code templates where customers can elect how to be contacted. Customize templates to capture consent for multiple purposes including - marketing prefrences, data sharing, and use in Agentforce training and prompts. Host templates on your website or in Experience Cloud. Feed responses into the Salesforce Consent Data Model and then use that information to restrict processing as required for things like segmenting or building audiences. 

A screenshot of Salesforce Preference Manager.

Once you capture consent for your customers, you can store them directly in Data Cloud. This reduces your integration costs, complexity, and helps honor consent related to the data you feed into marketing tools like Marketing Cloud.

Screenshot of New Consent Template.

Capture customer preferences automatically via your preference forms, saving admins’ time and helping you quickly navigate compliance. Connect customers to their data through a token that allows secure, anonymous access to manage their consent.

Screenshot of New Preference Form.
A screenshot of Salesforce Preference Manager.
Screenshot of New Consent Template.
Screenshot of New Preference Form.

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Privacy Center FAQ

Privacy software is designed specifically to safeguard users’ privacy by controlling or restricting the disclosure of information when using the internet. It employs diverse filtering mechanisms to achieve this.

Given the escalating volume of personal data collected and shared on the internet, it’s crucial for businesses to establish robust protective measures to uphold ethical and responsible use of this information. The best way to accomplish this is to create a structured privacy initiative or program.

No matter the size of your company, it’s imperative to integrate data privacy to ensure compliance with regulations such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Implementing data privacy programs assists organizations in safeguarding the personal information of their customers, employees, and other individuals. It is crucial for upholding trust and confidence in the organization. Moreover, it aligns with ethical practices that benefit your customers.

When opting for a privacy software program, it’s vital to assess your unique requirements and opt for a program that aligns most effectively with them. Key considerations include the volume of data requiring protection, desired protection levels, and integration with your existing software.