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Salesforce Web3
Find new audiences and deepen relationships safely and sustainably with Web3 software built directly into your CRM.
Integrate Web3 data to identify customers while respecting privacy.
Access new architecture that integrates blockchain data into your CRM, such as wallet IDs and NFT transaction history.
Monitor real-time blockchain data from collections launched on Ethereum and Polygon within your CRM.
Identify and flag wallets that have been involved in potential fraudulent or other risky behavior.
Create and manage NFT collections from one place.
Configure contract parameters for new NFT collections using a secure audited template.
Pause NFT collections at any time, withdraw funds, enable multisignature actions on smart contracts, and administer role-based privacy controls.
Choose from sustainable blockchains and estimate carbon usage prior to deployment.
Extend the power of Salesforce Web3 with these related products.
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Marketing Cloud
Win customers. Engage efficiently. Grow revenue. This is digital marketing for lasting relationships.
Get the most out of your Web3 platform with thousands of partner apps and experts.
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Web3 FAQ
Web3 (also known as web 3.0) is the coined term for the next generation of the internet. Web3 encompasses the new applications and possibilities for emerging technologies like blockchain, cryptocurrency, non-fungible tokens (NFTs), and the metaverse.
Our Web3 platform allows you to connect Web3 data (Wallet IDs, token IDs, and NFT transaction history) with your CRM, and easily create, manage, and deploy NFT collections on sustainable blockchains.
Salesforce Web3 helps companies:
- Connect their CRM and Customer 360 with Web3 data
- Deepen relationships with customers by easily creating digital collections with clicks not code
- Reach new audiences through emerging Web3 channels
- Build trust and prioritize sustainability with built-in fraud protection, safety tools, and a net zero strategy
Salesforce plays a pivotal role in the Web3 space by providing scalable, comprehensive, and turnkey solutions to support businesses in their exploration of decentralized systems and blockchain technology. With a focus on integrating customer data and embracing practical use cases of non-fungible tokens (NFTs) like free NFTs, loyalty programs, digital twins, proof of authenticity, Salesforce enables enterprises to enter Web3 in a strategic and successful manner. By offering trusted and sustainable platforms, Salesforce empowers businesses to leverage the benefits of Web3, drive customer engagement, and create innovative experiences while ensuring scalability, security, and ease of adoption.
An NFT (nonfungible token) is a digital asset that represents either digital or physical objects like art, music, event tickets, videos, and more. They’re backed by smart contracts, which allows them to have distinctive properties such as secondary sales and transferable value.
Read the blog to learn more about what NFTs are.
Brands are starting to use NFTs as a way to build loyalty, drive new revenue streams, and engage new communities.