What is Salesforce?

Salesforce is the world’s leading customer relationship management technology (What is CRM?), helping you build and improve your customer relationships. In 1999 we pioneered cloud-based CRM, and today we’re helping organizations of all sizes re-imagine their business for the world of AI. How? With Agentforce, providing trusted, autonomous AI agents that take action for your employees and customers. With unified data from all your systems, so every employee has a 360-degree view of every customer. And with #1 CRM apps for your sales, service, marketing, commerce, and IT teams.

Agent Astro hovers beside an Agentforce screen offering a selection of sales and service agents.

What AI was meant to be.

Meet Agentforce. Boost productivity with AI agents that assist with tasks and take action. Seamlessly transfer from proactive AI agents to humans. Build custom agents with low-code and natural language tools.

A customer head shot beside a screen where Agentforce is crafting a customer-facing email.

Sell faster, smarter, and more efficiently

Arm your sales organization with the tools and data they need to close deals faster. With Salesforce, you can scale your sales team with autonomous agents that nurture inbound leads to build pipeline, and give every sales rep a dedicated AI coach to practice their pitches, handle objections, and negotiate before customer meetings. 

A customer head shot beside a message thread of a customer asking about dining options with a reply from Agentforce that includes reservation times.

Deliver effortless service 24/7.

Provide consistent, personalized support experiences across your customers’ preferred channels — from the contact center to out in the field — with autonomous agents that serve customers at any time, and seamlessly escalate to service representatives when needed. 

A customer head shot beside a marketing overview screen and a thread asking Agentforce to craft an email and a brief.

Build long-lasting relationships that drive growth.

Engage with your customers across the entire life cycle with agents that dynamically generate personalized journeys, marketing campaigns, and audience-specific content across email, mobile, web, and advertising – all in your brand voice and optimized based on past performance.

A customer head shot beside a retail website and a thread where a customer asks multiple product questions that  Agentforce responds to.

Grow revenue with seamless buying experiences.

Offer frictionless digital commerce experiences that natively connect B2C, B2B, order management, and payments with your sales, service, and marketing apps. And with AI agents in the mix, you can now give every customer a dedicated personal shopper that delivers personalized recommendations and streamlines purchases.

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Many Salesforce products. One integrated platform.

Our complete product portfolio includes CRM apps for sales, service, marketing, commerce, and more with trusted AI and data on one integrated platform. Whatever size your business, whatever your industry, there’s a solution tailored to you.

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Salesforce is a platform for change.

From the start, Salesforce has been on a mission to help businesses succeed, and to use business success to drive positive change for people and our planet.