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Gartner recognized Salesforce as a Leader

Salesforce named a Leader in 2022 Gartner Magic Quadrant for B2B Marketing Automation Platforms

December 16, 2022

3 minutes

Neha Shah
Senior Director, Product Marketing at Marketing Cloud Account Engagement

For the fifth consecutive year, Salesforce, the world’s #1 CRM, has been named a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms. Salesforce was evaluated for Marketing Cloud Account Engagement (formerly known as Pardot) and was acknowledged for our ability to execute and completeness of vision. We have been placed the furthest for completeness of vision. We believe our placement reflects our product roadmap across Marketing Cloud and Salesforce Customer 360 to truly connect marketing, sales, and service on a single platform.

We’re honored to be recognized in the 2022 report and believe our position in the Leaders quadrant is a testament to our commitment to our core values of trust, customer success, and innovation. We want to thank our Trailblazers – who are the heart of Salesforce – that we feel made this recognition possible.

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A device displaying the Gartner MQ Report

How Salesforce is making a difference

Over the past year, we’ve continued to innovate and deliver on new features across Account Engagement with our customers’ needs, the evolving marketing landscape, and economic headwinds in mind. B2B marketers are working with more data and technologies than ever before while being pressured to do more with less with tighter budgets and resources.

These innovations are driven by our goal to help marketers build relationships and deliver personalized customer moments in real time, at scale. To that end, we believe these capabilities and differentiators contributed to our recognition as a Leader:

Extensibility

Account Engagement’s extensibility enhancements allow marketers to easily connect third-party applications – including technologies used for videos, webinars, surveys, SMS messages, and more – to bring their data together to streamline workflows and cross-channel orchestration with fast, turnkey integrations.

Salesforce Genie

Recent innovations are powered by Salesforce Genie, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. It delivers seamless, personalized experiences across sales, service, marketing, and commerce in real time.

User Interface

We have an intuitive user interface that is continually developed. Account Engagement offers easy-to-use, drag-and-drop builders for both emails and landing pages. This allows marketers to build assets faster using clicks, not code.

Einstein (artificial intelligence)

With Einstein built into Customer 360, intelligent insights, recommendations, and predictions are delivered across all our products. Recent enhancements to Account Engagement include Einstein Engagement Frequency, which helps customers optimize how often emails are sent, reducing opt-out rates and saving cost.

Partner ecosystem

Salesforce AppExchange is the leading enterprise cloud marketplace and a large ecosystem of 9000+ independent software vendors (ISV) and implementation partners. Our AppExchange partners build tailored solutions and integrations that are efficient to implement, and are used by customers worldwide with 11 million AppExchange applications installed by our customers.

Community

With more than 17 million Trailblazers around the world and 2,100 community groups, Trailblazers have earned more than 57 million badges on Trailhead. They are applying Salesforce skills to drive innovation and transformation in businesses and communities of all sizes, boosting marketing automation adoption and maturity.

Get your complimentary report of the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

Gartner Disclaimer

Report was known as Magic Quadrant for CRM Lead Management from (2012-2020) and now known as Magic Quadrant for B2B Marketing Automation Platforms, 2021 onwards.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About the Author

Neha Shah
Senior Director, Product Marketing at Marketing Cloud Account Engagement

Neha Shah is the Sr. Director of Product Marketing at Marketing Cloud Account Engagement. In her role, she drives product positioning and solution messaging for Salesforce's B2B Marketing offerings. She brings to her role a strong background in technology and business, and has a proven track record of bringing solutions to market that help SaaS companies accelerate growth. She is passionate about leveraging data-driven techniques to drive superior customer engagement. Neha holds a BS in Computer Science & Finance from Rutgers University, and has an MBA from Haas School of Business, UC Berkeley.