Chapter 3: Help healthcare workers help patients
Chapter 1: Help care providers turn information into action
Automate processes
Connect stakeholders to drive efficiencies and improve health outcomes
Improve experiences and engage whenever, wherever
Virtual appointments allow clinicians to reach patients from anywhere, cutting everyone’s travel time and exposure to illnesses. Clinicians can discuss symptoms and solutions with patients, then instantly share educational materials and prescribe medications. These efficiencies lead to better patient outcomes.
Consider Penn State Health: Before the pandemic, their goal was to ensure the four million Pennsylvanians in their catchment area were always 10 minutes away from primary care, 20 minutes from a specialist, and 30 minutes from an acute care hospital. When the pandemic hit, they added instant access via telehealth appointments.
“We selected Salesforce because it’s a nimble platform that can easily adapt to our business and workflow. It gave us a resolute system that allowed us to scale to have thousands of people connecting to our sites,” says Cletis Earle, Senior Vice President and Chief Information Officer.
When vaccines became available, Penn State used Health Cloud and Marketing Cloud to launch a robust administration program within weeks. The system simplified things like registration, scheduling, administration, vaccine management, and reporting to the Department of Health website. When vaccine inventory was changing by the minute, Salesforce technology showed what was available in real-time. They could send personalized messages to eligible patients to let them know when appointments are available.
“The pandemic has also given us a renewed sense of teamwork and community. There’s a lot to get done while fighting a pandemic, so we have to lean on each other. If we’re implementing a technology solution, we need it to be extremely collaborative — and that’s what we found in Salesforce.”