How Streaming Media Service Platforms Can Increase Subscriber Loyalty and Combat Churn

There’s no question that streaming companies like Netflix have changed the entertainment industry. But despite their growth and power, it’s subscribers who control the relationship. And providers are learning that customers are not afraid to flex their muscles.

It doesn’t help that the things subscribers love most about streaming have become a double-edged sword for providers. No contracts make signing up simple and fast, but also easy to walk away. Award-winning content generates buzz and viewership, but subscribers lose interest once a season ends if they don’t find anything else to watch. Finally, despite an industry-wide reputation for excellent customer service and frequently-updated libraries, subscribers won’t hesitate to cancel if they believe a provider offers poor value for the money.

What can you do to keep subscribers tuning in as new players enter the game with fresh content? Research from Salesforce and OMDIA shows us the way. Here, we share insights into what you can do to keep them coming back for more.