Merging Driver and Vehicle Data for a New Automotive Experience

Data from the connected ecosystem can help achieve higher revenue and reduced time to market.

Cloud-connected, digitally-transformed, next generation vehicles are here! As more connected vehicles come on the market, customers will experience driving like never before. From safety to comfort to entertainment, vehicles will morph to fit every driver’s preferences and real-time needs. And you’ll be there to guide them, building a relationship that will stretch far beyond the initial sale.
 

Unlike other automotive industry challenges like autonomous driving and EVs, connected vehicles will help OEMs build their business by reimagining and monetizing personalized, in-vehicle experiences..

Imagine you’re on a family ski trip, driving to the mountains. Your customized journey includes your preferred ambiance and the GPS is set. A 70's Road Trip playlist streams through the speakers with "Heroes" by David Bowie. Anticipating colder weather, you’ve already activated the heating package subscription via an over-the-air update. On the road, snow starts falling and sticking to the ground, which triggers automated prompts to optimize steering settings and sensors for slippery roads. Lane lines disappear in the whiteout, so lane-keeping assist turns off to prevent unwanted alerts.

Now imagine offering your customers this experience. Normally, they’d have kids arguing in the back while you’re changing radio stations and heat settings, and briefly losing traction on an icy patch on the road. Think they’d prefer this streamlined experience rather than manually operating each setting?

Using real-time data, you can offer additional feature, trial, or upgrade offers based on intelligent recommendations. These interactions can make driving safer, greener, and more fun. All because both customer and vehicle data are creating a new customer experience.

Connecting data from the vehicle, app, and driver – including telematics, the digital chassis, etc. – creates a connected ecosystem that helps you create these personalized experiences for your customers. Vehicles are fast becoming more like smartphones on wheels. What does that mean for you? Optimized recurring revenue through faster time to value and better decisions fueled by more complete customer and vehicle behavior data.

The first-party data collected from connected vehicles and drivers will be instrumental in building a new and better customer experience. Connected cars will make up about 95% of all new vehicles sold globally by the end of this decade. They will create an estimated 100 petabytes of data per month that you can tap to improve customer experiences and generate revenue faster than ever. That sounds like a lot of data, but here is what it can do for you.

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When Selling Cars, Know Your Customers or Lose Them

 
 
 

Increase revenue by tapping into real-time data

Discover how Automotive Cloud can help:

  • Unify customer, vehicle, and financial data to help your business run smoothly
  • Gather insights to improve engineering, marketing, sales performance, and more
  • Personalize and monetize the onboarding and driving experience while increasing brand engagement
  • Wow customers with fast, easy over-the-air updates and relevant offers
 
 

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