How to Boost Medical Device and Pharma Sales with Connected Portals
Your guide to enable self-service, increase revenue, and improve patient outcomes
July 1, 2022
7 minutes
Editorial Lead, Commerce Cloud
The traditional model for medical device and pharmaceutical sales involved in-person visits, manual orders, and time-consuming resupply. Now? Connected digital portals give valuable time back to sales reps, buyers, healthcare professionals (HCPs), and patients alike.
The digital healthcare market is expected to hit $435.8 billion by 2025 — and connected portals will power every sale. D2C businesses aren’t the only ones adopting digital platforms for sales. The consumerization of B2B commerce has made its way to the healthcare industry, and buyers want more control over how, when, and where to transact.
Connected B2B and D2C portals put customers at the center of your business and help lower the costs to sell and serve. Here’s how it works.