The Path for Wholesale Telecommunications: 3 Strategies for the Future

Define your minimal viable product (MVP). The idea is to launch, get learnings from real user testing, and use those insights to improve your customer and employee experiences in a discreet area — instead of trying to do everything in one fell swoop. From there, you can iterate and move on to the next initiative. This approach helps you get to market faster and makes the whole digitization process easier for your stakeholders.

• Enable your sales team. Equip reps with a sales automation platform like Sales Cloud to track leads and maintain relationships with operators. Opportunities, quotes, and orders — including those created through portals and application programming interfaces (APIs) — are instantly visible and manageable because everyone has access to the same datasets for accurate forecasts and improved customer experiences. Collaborative account planning and account-based marketing tools attract operators as new customers and expand your share of wallet with existing accounts.
  Plus, automation helps to eliminate busy work, such as manual updates to carrier profiles or order status. Artificial intelligence (AI) empowers teams to make smarter selling decisions by analyzing data and recommending actions. AI also increases revenue by suggesting complimentary products and next best offers.
• Orchestrate the order process. Accelerate the lead-to-order cycle time across channels. Wth complete visibility and integration to multiple service order management systems, your customers and teams ensure order accuracy and timeliness. Automated process management (and escalation when needed) keeps everyone informed, which minimizes order delays and fallout.
• Empower service agents. Connect sales and service so that whenever a customer reaches out with a question, agents have a complete view of the relationship — including asset inventory, circuit details, service history, past interactions, and a lifetime value score. They know when they need to escalate to a sales rep or can resolve the issue on their own.
• Accelerate go-to-market strategies. An integrated, cloud-based digital business support system (BSS) gives product and offer management teams the ability to adjust offers and introduce new products in hours and days. Teams create frictionless buy-flows to guide customers through complex quotes and multisite, asset-based orders. This minimizes abandoned orders, fallout, delays, and pre-install churn.

Once you have the foundation in place, find ways to connect your ecosystem so that you can launch new products quickly, further simplify digital ordering, and monetize services.

Unify teams, partners, and data with a flexible, industry-specific platform like Communications Cloud. Prebuilt industry processes based on industry standards, industry-specific data models, and user experience templates help you to go live quickly and onboard partners rapidly. MuleSoft orchestrates APIs to consolidate data across technology systems into a single platform so that you can enable workflows for wholesale services, automate the quote process, complete orders, and verify fulfillment.