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The Consumer Goods Growth & Profitability Playbook

As the industry looks for a path to profitable growth, start by harnessing the power of your data.

What’s keeping you up at night? Increasing profits? Shifting market share? Maybe you’re trying to catch up with consumers’ superfast turns of mind or just figuring out how new tools and tactics fit into your plans.

If you’re like the rest of the consumer goods industry, it’s probably all those things. After several years of uncertainty — during which brands still found ways to grow — we’re back on a somewhat even keel. Consumer goods brands still want profitable growth, and they’ll find opportunities across the entire route to market. Here, we show you where to start.

 
 
 

Your data holds the key to profitable growth.

In this free guide, you’ll learn how to use trusted data and AI to:

  • Make better data-driven decisions
  • Personalize every interaction with consumers to build loyalty
  • Optimize trade promotion spend
  • Automate joint planning with partners to drive revenue
  • Connect HQ and field reps for perfect retail execution
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More Resources

 
Learn more about sales manager’s checklist
Report

The Consumer Goods Industry Insights Report

Consumer Goods Industry Insights Report
Learn more about sales management
Guide

Your Brand's Guide to Success: Winning with Consumer Goods Cloud

Boost Revenue and Profitable Growth with Trade Promotion Management
Learn more about your reps
Demo

Salesforce for Consumer Goods

Salesforce Consumer Goods Demo - Salesforce.com
 
 

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