The Consumer Goods Growth & Profitability Playbook
As the industry looks for a path to profitable growth, start by harnessing the power of your data.
What’s keeping you up at night? Increasing profits? Shifting market share? Maybe you’re trying to catch up with consumers’ superfast turns of mind or just figuring out how new tools and tactics fit into your plans.
If you’re like the rest of the consumer goods industry, it’s probably all those things. After several years of uncertainty — during which brands still found ways to grow — we’re back on a somewhat even keel. Consumer goods brands still want profitable growth, and they’ll find opportunities across the entire route to market. Here, we show you where to start.