The B2B Marketer’s Guide to Account-Based Marketing
Learn how to put your customer at the center of every interaction
June 17, 2020
Sixty-nine percent of business buyers expect companies to anticipate their needs. Account-based marketing is a strategic way to deliver your brand messaging with an individualized approach.
Account-based marketing strategies vary based on your business goals. This guide will help you to:
Identify and target top accounts
Create your ABM toolkit
Execute your ABM strategy
Grow customer relationships
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