The B2B Marketer’s Guide to Account-Based Marketing
Learn how to put your customer at the center of every interaction
June 17, 2020
Sixty-nine percent of business buyers expect companies to anticipate their needs. Account-based marketing is a strategic way to deliver your brand messaging with an individualized approach.
Account-based marketing strategies vary based on your business goals. This guide will help you to:
Identify and target top accounts
Create your ABM toolkit
Execute your ABM strategy
Grow customer relationships
More Resources
![Guide to account-based engagement](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/resource-center-guide-bcg.jpg)
GUIDE
Moving Beyond ABM to Account-Based Engagement
![ABM strategies for high value accounts webinar](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/resource-center-webinar-marketers-guide-to-abm.jpg)
Webinar
Simple and Effective Account-Based Marketing: Proven Strategies for Success in High Value Accounts
![ABM segmentation strategy blog](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/resource-center-blog-create-segmentation-strategy-ABM.jpg)
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