Salesforce unveils Agentforce for Retail to boost productivity with Digital Labor and Retail Cloud to unite in-store and digital shopping.
Learn moreGrow revenue and relationships with AI agents and the #1 CRM for retail
Acquire profitable customers faster with unified, real-time data. Scale personalization and growth with Agentforce, built for retail. Boost loyalty with connected experiences across marketing, commerce, and service delivered with the#1 AI CRM.
Smarter retail starts with Salesforce.
* Source: FY24 Customer Success Metrics
Build the perfect retail solution with Salesforce.
Win New and Profitable Customers with Personalized Marketing
Integrate generative and predictive AI into every part of your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.
Simplify and Scale Omni-Channel Commerce
Scale commerce with confidence on the most complete platform for retailers. With AI, simplify everything from setting up digital storefronts to bringing ecommerce to emerging shopper touchpoints.
Elevate Connected and Consistent Service
Grow customer lifetime value, reduce costs, and maximize efficiency when you reimagine service with Service Cloud, from the contact center to the store.
Supercharge Your Store and HQ Employees
Empower your employees and store associates with a modern POS, digital tools, data and insights to help them be more efficient and better serve customers.
Strengthen and Optimize Partner Relationships
Modernize your B2B customer experience. Increase productivity with AI, automation, and collaboration tools that unlock speed and agility across sales teams, partners, and associates.
Transform your business with retail solutions made for your industry.
Introducing Retail Cloud with modern Point of Sale
The only native, cloud-based, point of sale (POS) system that brings the online and offline shopping experience together on the #1 AI CRM.
See what's trending on a global scale with shopping forecasts and insights, powered by 1.5 billion global shoppers.
Run your retail media network from one connected platform.
Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales, and optimize campaign performance by activating first-party data.
Get more value out of AI with Industries AI.
Learn how to create prompts for your business needs and bring them into the flow of work.
Maximize ROI with the #1 Success Ecosystem.
From support, expert guidance, and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your full investment.
Learn new skills with free, guided learning on Trailhead.
Keep up with the latest retail trends, insights, and conversations.
Ready to take the next step with the #1 AI CRM for retail?
Watch a demo.
Learn how Salesforce grows revenue and relationships.
Talk to an expert.
Get shopping insights.
Discover insights and thought leadership for the retail industry.
Retail CRM FAQs
Our portfolio of products, built on the trusted Salesforce Platform, helps you connect with customers in a whole new way. Now everyone — your retail customer service, marketing, sales, commerce, IT, point of sale associates, and data teams — can augment their work with connected data, trusted AI in retail, and the #1 AI CRM, purpose-built for retail.
Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem – retail marketing, commerce, service, IT, and store. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.
Boost loyalty with connected experiences across point of sale, retail ecommerce, marketing, and service delivered on the Salesforce Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our retail solutions.
Choose the retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimize partner relationships.