Drive results with data-led marketing.
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It's time to let your data lead. Here's why.
In today's digital-first world, data has become integral to marketing success. It gives direction to your strategy. Reveals insights into your customers. And helps you optimize the impact of everything you do. But making sense of your data isn't always easy. Here's a quick look at the state of marketing data today.
![Graph highlighting 98% for this data point](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/98.png)
98% of marketers say it’s important to have a complete view of cross-channel marketing.*
![Graph highlighting 33% for this data point](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/33.png)
Only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making.*
![Graph highlighting 22% for this data point](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/22.png)
Only 22% of marketers monitor cross-channel performance on a daily basis.*
*Salesforce, Marketing Intelligence Report, Third Edition
![Astro holds a mobile device displaying the Marketing Intelligence Report](http://www.salesforce.com/content/dam/web/en_us/www/images/resources/fy23-mir-website-150x150.png)
report
Put data at the center of your marketing with Marketing Cloud Intelligence.
Prove the value of every investment.
Know what works — and what can work better.
Make every decision data-driven.
Meet top brands leading with data.
Cummins Inc.
Cummins powers marketing success in real time.
Nick Wojdyla, Digital Marketing Leader, Cummins Inc.
Marriott
Marriott Digital Services follows their insights without reservation.
Lori Drake, Sr. Manager Marriott Digital Services
Ready to lead with your data? Get started today.
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