RESOURCE CENTER

Drive results with data-led marketing.

Turn insights into outcomes with the marketing analytics platform made by marketers, for marketers.

Marketer looking at engagement data points with astro helping

It's time to let your data lead. Here's why.

In today's digital-first world, data has become integral to marketing success. It gives direction to your strategy. Reveals insights into your customers. And helps you optimize the impact of everything you do. But making sense of your data isn't always easy. Here's a quick look at the state of marketing data today.

Graph highlighting 98% for this data point

98% of marketers say it’s important to have a complete view of cross-channel marketing.*

Graph highlighting 33% for this data point

Only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making.*

Graph highlighting 22% for this data point

Only 22% of marketers monitor cross-channel performance on a daily basis.*

*Salesforce, Marketing Intelligence Report, Third Edition

report

2,500+ marketers shared their data challenges and goals. See what they said in our Marketing Intelligence Report.

get the report

Image of headless commerce storefront mobile device

Put data at the center of your marketing with Marketing Cloud Intelligence.

Prove the value of every investment.

By bringing all your data into a single view of marketing spend, performance, and impact, you can make every marketing dollar go further.

Know what works — and what can work better.

Powerful AI and analytics tools help set every campaign up for continuous improvement, innovation, and growth.

Make every decision data-driven.

Leave uncertainty behind with data connected across all departments and channels. With your teams aligned and all your data at your fingertips, you can be confident in every decision.

A high-level look at the marketing intelligence tool build into Dataroma with Einstein Marketing Insights

Meet top brands leading with data.

Hear from Trailblazers who built analytics they could trust and reached new levels of success — and customer relationships.

Cummins Inc.

Cummins powers marketing success in real time.

Cummins strives to power a prosperous world thats "always on" — and the same goes for their marketing. Discover how they transformed their marketing by unifying their data for real-time reporting and analysis.

See the story

“Marketing Cloud Intelligence's impact has been very positive. From a marketing perspective, we love that we can provide real-time updates and analysis, and even filter and pivot data on the fly.”

Nick Wojdyla, Digital Marketing Leader, Cummins Inc.

Marriott

Marriott Digital Services follows their insights without reservation.

Marriott believes hospitality is powered by people. But what drives their marketing? Learn how they equipped their marketers with the right data and analytics to optimize and improve digital marketing campaigns.

See the story

“Now that we’re using Marketing Cloud Intelligence, our delivery times have been significantly reduced...This is going to allow for more time to tackle additional dashboard builds and projects so that we can continue to provide more reporting to our existing clients.”