See how marketers make meaningful moments happen.
Top marketers are shaping life’s special moments, both big and small. These stories will help you grow marketing’s role in strengthening long-term customer relationships.
Fan Moment
There’s a certain magic in game night.
There’s nothing quite like watching a thrilling basketball game with a loved one. Pacers Sports and Entertainment knows how fandom builds community, so it set out to engage its followers anywhere. See how the company did it — and how you can too.
Moment Maker Profile
From brand-driven to fan-driven, the Pacers have transformed its marketing.
See how to create moments for your loyal fans, wherever they are. The Pacers’ followers can receive game reminder alerts, in-game updates, and discounted merchandise promotions — all on the channels they prefer.
Wellness moment
Marketing makes people feel good — in more ways than one.
It feels good to get a marketing message that helps you. It feels even better to reach fitness goals, finish physical therapy, or get a clean bill of health. See how Piedmont uses marketing to help drive its patients’ wellness journeys.
Moment maker profile
See how Piedmont engages patients as they wait for treatment.
In 2020, many elective surgeries were put on hold due to the pandemic. Healthcare marketers had to make strategic changes fast. Piedmont established a new framework for outreach and care coordination based in a single source of truth for each patient, shared across the organization. See how the Piedmont team builds engaging patient journeys and uses analytics to prioritize care during a crisis.
Family moment
Marketing builds relationships. So does a game of one-on-one.
Some wonderful memories are made under the basketball hoop in the driveway. Wherever your customers are, there’s an opportunity to shape something special. See how Spalding’s marketing department helps build those slam-dunk moments.
Moment maker profile
See how Spalding changed its playbook for 2020 and beyond.
For a few months in 2020, sports came to a grinding halt. And when teams started playing again, everything was different. The world’s largest basketball equipment supplier pivoted its messaging and content during the global pandemic and increased transactions, order value, and adoption in its loyalty program.
Feeling inspired by the moments you’ve just seen? Now make your own.
We’ve got good news: Your marketing team can build memories like these, too. If you’re looking for more ideas or direction, we’re here to talk. Check out the resources below, request a demo, or give us a call.
INTRODUCING SALESFORCE DIGITAL 360
Engage customers moment to moment in connected digital experiences that drive results.
Get the tools you need to transform how your employees work.
Journey Map
Open a map of customer moments by industry to start planning journeys.
E-book
Get “5 Blueprints for Creating Email Moments.”
E-book
Deliver high-performing campaigns with these proven, actionable tips.
Podcast
Listen to the Marketing Cloudcast for insights, tips, trends, and tactics from experts.
E-book
Deliver true 1-to-1 personalization with Interaction Studio.
Guide
Filter, scroll, and click your way through our new interactive State of Marketing report.
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