Customer Data Platforms (CDP)
A personalisation leap forward
PwC and Salesforce have worked together to bring you the latest breakthrough in CX optimisation.
We’re sure you already understand the value of personalisation and CX optimisation. They’re vital in feeding the exceptional buyer experiences you need to delight audiences and ultimately keep customers coming back for more.
It’s not just about marketing anymore: personalising messages, touchpoints and delivery across the entire customer journey builds trust in your brand. It creates moments of happiness which leads to upselling opportunities that customers welcome with open arms.
Personalised CX increases loyalty, customer lifetime value, long-term revenue and reduces churn. CDP provides your business with the infrastructure to create a unified view of every customer.
In this guide, you will learn:
- What is a customer data platform?
- Why you may need a CDP
- Customer data platform use cases
- How to assess your CDP needs
- How to start right with your CDP
More Resources
Guide
Marketing Intelligence Playbook: Data Optimization and Alignment
Guide
Data Integration | Guide to Scalable Data
Article
Why AI Will Be Your New Best Friend in Sales
