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The Sixth Edition Connected Shoppers Report

Global insights and trends from 8,350 shoppers and 1,700 retail industry decision-makers.

Retail is transforming — becoming more digital, social, connected, and experiential. As AI advances, retailers have the opportunity to unlock both efficiencies and incredible customer experiences. But success isn't guaranteed. It requires unified commerce and a strong data foundation. Read the report to discover why:

Agentic AI is the new frontier. 75% of retailers say AI agents will be essential by 2026.
Loyalty programs aren’t just about discounts. Gen Z is 3x more likely than baby boomers to value exclusive experiences.
Social shopping is booming. 53% of shoppers discover products on social platforms — up from 46% in 2023.
Streamlined tech takes center stage. 88% of retailers say unified commerce will significantly impact their goals.

Want a sneak peek? Check out some key insights in the interactive dashboards below.

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A shopper on her mobile phone discovers beauty products.

A shopper on her mobile phone discovers beauty products.

Retailers focus on loyalty in a highly competitive environment.

With acquisition costs and competition rising, retailers see opportunities to retain shoppers through customer service, ecommerce, and personalization.

Q1/2 COUNTRY

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Note: Ties will occur when the count of responses is equal for different challenges or opportunities.

Brandy holding a camera watching a butterfly

Brandy holding a camera watching a butterfly

A shopper uses his mobile phone to schedule an appointment with a personal stylist.

A shopper uses his mobile phone to schedule an appointment with a personal stylist.

Consumer shopping transactions trend toward digital channels.

While consumers lean into online shopping over the next two years, stores remain a critical component.

Q1 COUNTRY

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Brandy holding a camera watching a butterfly

Brandy holding a camera watching a butterfly

An employee creates a personalized offer based on a shopper's page view history.

An employee creates a personalized offer based on a shopper's page view history.

Retailers seek to improve shopper experiences by unifying data.

Retailers are adopting unified engagement platforms to operationalize data so they can create personalized, seamless experiences.

Q26 COUNTRY

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