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Small & Medium Business Trends Report, 6th Edition

Discover valuable insights from 3,350 leaders of small, medium, and growth businesses (SMBs) worldwide. In this report, you’ll find out:

  • What sets high-growth SMBs apart
  • How SMBs are building their tech stacks
  • The role of artificial intelligence (AI) in boosting efficiency and revenue
  • How data strategies deliver speed, reliability, and deeper customer connections

Explore key takeaways below.

 

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A sneak peek into the SMB Trends report:

 

SMBs focus on customer experiences and technology.

With the business landscape in constant flux, SMBs are prioritizing customer experiences and building scalable tech stacks, recognizing these strategic investments are key to long-term success.

 
 
Filter selections that yield a sample size below 25 will not be shown. Ties will occur when the count of responses is equal for different sentiments.

SMBs prioritize AI in their tech investments.

When it comes to selecting technology, SMBs are embracing AI capabilities. This will not only help them stay competitive and scale their operations, but also set them up for success in using AI agents.
 
 
Filter selections that yield a sample size below 25 will not be shown. Ties will occur when the count of responses is equal for different sentiments.

SMBs use AI to work smarter, not harder.

AI is reshaping business and helping SMBs in key growth areas, like increasing productivity, scaling services, and driving revenue. As they continue building that momentum, AI agents could be a promising next step in their journey.

 
 
Filter selections that yield a sample size below 25 will not be shown. Ties will occur when the count of responses is equal for different sentiments.
 
 
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More Resources

 
 
Marketing Cloud Overview

Lookbook

How 5 Small Businesses Chose the Right CRM for Growth

Salesforce Data Cloud

Guide

Practical AI for Small Businesses

Salesforce +

E-book

Maximize CRM Productivity

 
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