Highlights from the State of Commerce Report
Highlights from the State of Commerce Report
We surveyed 2,700 commerce leaders and analyzed data from 1.5B+ buyers worldwide. See what these insights mean for your business in the age of artificial intelligence. Explore key insights below.
Looking for the complete State of Commerce? We’ve got it.
Digital channels drive a rising share of sales.
B2B and B2C companies expect the bulk of their revenue to come
from ecommerce within the coming years.
![Astro next to online shopping screen](http://www.salesforce.com/content/dam/web/en_us/www/documents/commerce-cloud/soc-tableau-art-hero-image-1-440x371.png)
![Data and Automation page seperator](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/state-of-commerce-section-1-v5.png)
Artificial intelligence takes off in commerce.
Commerce professionals rank AI as their top priority, but implementation is a work in progress.
![Einstein standing next to UI Code generator](http://www.salesforce.com/content/dam/web/en_us/www/documents/commerce-cloud/soc-tableau-art-hero-image-2-440x371.png)
![Efficiency and Productivity page seperator](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/state-of-commerce-section-2-v5.png)
Commerce is embedded across the customer journey.
Transactions aren’t limited to the checkout pages of ecommerce websites. Most organizations now incorporate transaction functionality into other parts of the customer journey — connecting commerce to sales, service, and marketing channels.
![A customer service chatbot assisting a user with their inquiries and providing support.](http://www.salesforce.com/content/dam/web/en_us/www/documents/commerce-cloud/soc-tableau-art-hero-image-3-440x371.png)
![Growth and Expansion page seperator](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/state-of-commerce-section-3-v5.png)
Mobile payments take a leap.
Companies are increasingly accepting mobile wallet payments — especially Apple Pay — as customers embrace the technology.
![Payment options including PayPal, Venmo, Apple Pay, and Google Pay](http://www.salesforce.com/content/dam/web/en_us/www/documents/commerce-cloud/soc-tableau-art-hero-image-4-440x371.png)
![A logo reading "Dashboards powered by Tableau"](http://www.salesforce.com/content/dam/web/en_us/www/images/commerce-cloud/partners/poweredbytableau.png)
More Resources
![Astro showing Commerce Cloud capabilities](http://www.salesforce.com/content/dam/web/en_us/www/images/commerce-cloud/form-page-images/commerce-overview-demo-min.png)
demo
Commerce Cloud Overview
![Cover of How to Jumpstart AI-Driven Growth in Commerce eBook](http://www.salesforce.com/content/dam/web/en_us/www/images/commerce-cloud/form-page-images/jumpstart-growth-ebook-1200x675.png)
guide
Jumpstart AI-Driven Growth
![Astro using a calculator to measure economic impact](http://www.salesforce.com/content/dam/web/en_us/www/images/commerce-cloud/form-page-images/impact-calculator-min.png)
calculator
Ecommerce Impact Calculator
![Astro holding up a mobile device with a commerce site on the device.](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/astro-newsletter.png)