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Register nowDeliver profitable growth with Agentforce and the #1 CRM for Consumer Goods.
Bring B2B and B2C consumer goods technology together on the #1 AI CRM. Brands can equip humans and deploy agents with integrated planning and execution capabilities, intelligent reporting, and embedded AI to transform business.
Leading brands leverage Salesforce's consumer goods software to boost the bottom line.
Consumer Goods Innovations
Agentforce for Consumer Goods: Telesales Skills
Equip AI agents with the ability to highlight the best products at the best price instantly to maximize revenue in every call. Agents can generate pitches for the suggested products catered to the account needs.
Agentforce for Consumer Goods: Visit Management Skills
Equip AI agents with the ability to create visits to get products to customers faster. Agents can assign products and a driver to the visit based off of driver schedule, available inventory, and customer needs.
Agentforce for Consumer Goods: Customer Service Skills
AI agents can generate account summaries that provide service reps with a comprehensive view of customer interactions including top selling products, in-store compliance insight, transaction summaries, and personalized responses to sell more and serve faster.
Data Cloud for Consumer Goods: Connectors for Promotion Data
Integrate data from processing services in Hyperforce into Consumer Goods Cloud. Let humans and agents take action on relevant trade data and increase speed to insight.
Consumer Goods Cloud: Mobile App Enhancements
Connect the Consumer Goods Cloud mobile app to other internal and external apps to exchange information and take action. Share important context between apps based to identify what data needs to be exchanged, such as customer account and it’s related KPIs.
Trade Promotion Optimization (TPO) Enhancements: Forward Buy
Accurately predict the variability of demand around a promotion caused by forward buying, also known as pantry loading. Calculate the right predicted uplift needed to ensure the customer business plan is still profitable despite this purchase behavior.
Salesforce consumer goods technology delivers the results companies need.
30
x
faster segmentation
Activate data across B2B and B2C segments with Data Cloud for Consumer Goods.*
45
%
increase in conversion rates
Build brand relevance with your target consumers with Marketing Cloud.*
500
BPS increase in margin
Drive brand growth with planning and forecasting on Consumer Goods Cloud.*
12
%
time saved on in-store visits
Unlock efficiencies with omni-channel executions on Consumer Goods Cloud*
* Salesforce customer success metrics.
Transform your business with consumer goods technology made for your industry.
Distributors
Build relationships that last in a complex route-to-market.
Fast-Moving Consumer Goods
Become a staple in every shopping cart.
Home Durables
Become a household brand people trust.
Apparel, Footwear, and Accessories
Be the brand customers always want to wear.
Beauty
Be the perfect match for your customers.
Consumer Goods Cloud
Unify planning and execution on one connected platform.
Forrester found Consumer Goods companies achieve 205% with Salesforce for Consumer Goods
Get more value out of AI with Industries AI.
Learn how to create prompts for your business needs and bring them into the flow of work.
Achieve your AI and data goals with Salesforce CTOs.
Trusted advisors with unmatched Salesforce experience and expertise, by your side.
Extend the power of Salesforce for Consumer Goods with expert partners.
Leverage a network of industry experts to streamline implementation, scale adoption, and augment functionality.
"Consumer Goods Cloud enables us to bring our wholesale partners up to a standard that meets our level of detail and trains them on the data that we want."
Cody StantonDigital Product Manager, Casper
Learn new skills with free, guided learning on Trailhead.
Keep up with the latest Consumer Goods trends, insights, and conversations.
Ready to take the next step with world’s #1 AI CRM for Consumer Goods?
Start your trial.
Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
Talk to an expert.
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Watch a demo.
Learn how Salesforce delivers profitable growth.
Salesforce for Consumer Goods FAQ
Consumer Goods CRM is a software solution that strengthens customer relationships and makes businesses more efficient. Salesforce is the world's #1 AI CRM for Consumer Goods with industry-specific solutions to activate B2B and B2C data to deliver profitable growth.
Salesforce is a robust Consumer Goods CRM solution with proven experience in unifying and activating disparate data, building brand relevancy with target consumers, driving brand growth with their retail customers, and increasing efficiencies across all functions of the business.
The exact consumer goods technology your business needs can vary depending on how your business works. Salesforce for Consumer Goods has many solutions across B2B and B2C functions that deliver profitable growth for your business. Contact us to see what works for your business.
Salesforce is the world's #1 AI CRM for Consumer Goods. We develop solutions across B2B and B2C to deliver profitable growth. Consumer Goods Cloud is our industry specific product built on the Salesforce platform and equipped with integrated planning and execution capabilities.
Choose the right Consumer Goods technology by evaluating the needs of your business. Whether you want to accelerate account growth, increase your trade promotion effectiveness, perfect retail execution, or grow customer satisfaction, you can pick the right capabilities for your team.
We offer a range of capabilities across the Salesforce platform. For instance, with Consumer Goods Cloud you can generate personalized playbooks with generative AI to deliver guided selling with personalized messaging that highlights unique product features. Learn more about AI in the consumer goods industry.
