How UPMC Improved Customer Engagement with Data-Driven Journeys
Actionable insights helped deliver personalized communications that built consumer trust.
UPMC deployed new technology to help navigate and speed up digital transformation to better serve its consumers. Using actionable data insights allowed for easier consumer communications and personalized messaging. With data-first infrastructure and marketing campaigns, you can now deliver real-time omni-channel communications that build trust and keep consumers engaged no matter where they are in their care journey.
Watch the webinar to see:
- Foundational steps to build and scale programs
- Organizational success stories
- How UPMC strategically and ethically used data to drive success
Guest Speakers
Lindsey O'Donnell
Director, Digital Strategy Services, UPMC
Christine Lesniakowski
Senior Manager, Digital Media and Strategy Services, UPMC
LC Phan
Regional VP, Enterprise Healthcare, Salesforce
Learn How UPMC Improved Customer Engagement with Data-Driven Journeys.
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More Resources
Report
Connected Health Consumer Report
E-Book
Discover the state of healthcare marketing.
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