Client-Centric Law Firm: McDermott Will & Emery’s Tech-Forward Vision
See how McDermott Will & Emery drive client-centric growth and much more with Salesforce
Join us for an exclusive webinar with McDermott Will & Emery as they share their journey in transforming marketing and business development to drive client-centric growth.
Learn how they implemented Salesforce to:
- Unlock the power of trapped data
- Align marketing and business development with attorneys
- Enhance client engagement and increase revenue
Our session will cover key lessons in technology adoption and the future of AI in legal services and will conclude with a brief presentation and live demo showcasing how Salesforce empowers law firms with data-driven insights and AI-powered capabilities.
Don’t miss this opportunity to gain actionable strategies for your firm’s success.
Guest Speakers

Elizabeth Gooch
Chief BD and Marketing Officer, McDermott Will & Emery
Chief BD and Marketing Officer, McDermott Will & Emery

Anne (Kan) Ripaldi
Director of BD/Marketing Tech & Ops, McDermott Will & Emery
Director of BD/Marketing Tech & Ops, McDermott Will & Emery

Léo Murgel
SVP & COO of Legal and Corporate Affairs, Salesforce
SVP & COO of Legal and Corporate Affairs, Salesforce

Charlie Knowlton
Regional Vice President & Legal GM, Salesforce
Regional Vice President & Legal GM, Salesforce

BJ McCreary
Legal Principal Solution Engineer, Salesforce
Legal Principal Solution Engineer, Salesforce
Fill out the form to watch the webinar.
More Resources

Report
The Ninth Edition State of Marketing Report

Blog
3 Tips to Prepare Your Data for the AI Era

Playbook