Create Marketing Magic in Transportation & Logistics
Prove marketing ROI with campaigns that support every stage of the sales cycle
It's never been more important for marketing and sales to be aligned. Sales needs marketing to provide a healthy pipeline, and marketers need sales to close business and demonstrate ROI.
Join this session for a discussion with Sylvia Cintron, VP of Marketing for Forward Air Corporation, about the instrumental role marketers play in any transportation organization. We'll discuss how Forward Air uses Marketing Cloud to run and track campaigns, and see firsthand how Salesforce supports every stage of the sales cycle.
Featured Speakers:
Sylvia Cintron
VP Marketing, Forward Air Corporation
Sylvia is the Vice President of Marketing for Forward Air Corporation
Bob Hitt
Industry Advisor for T&L, Salesforce
Bob is the Industry Advisor for Transportation and Logistics at Salesforce
Melissa Spadafore
Lead Solution Engineer, Salesforce
Melissa is a Lead Solutions Engineer at Salesforce
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