Strengthen and Optimize Partner Relationships
Empower your business and ecosystem to move and serve faster. Salesforce Customer 360 offers retailers the ability to market, sell, and serve their business partners. Built on the trusted Einstein 1 Platform, our B2B solutions for retailers help you connect with your partners in a whole new way.
These retailers trust Salesforce to power their partner success.
Empower your business and ecosystem to move and serve faster than ever.
Salesforce offers a trusted single B2B retail software platform to help retailers unify their relationships. The insights help drive better results with vendors and partners, improving collaboration, response to market opportunities, and long-term value.
Unify data and insights.
Integrate all your data and systems for better operational efficiency. Provide real-time and AI-infused insight and analytics on marketing campaigns and channels, enabling corporate or the franchises to pivot and plan faster.
Tableau can help you use data responsibly to drive better business outcomes with fully-integrated data management, data governance, visual analytics, data storytelling, and collaboration. Automate repetitive tasks to provide streamlined and personalized experiences.
Get native analytics for Salesforce with CRM Analytics. Take data-driven action with visual insights, AI-powered predictions, and out-of-the-box user experiences, dashboards, and KPIs.
Drive efficiency and profitability for B2B purchasing.
Deliver commerce your way with a flexible online store platform. Boost conversions with B2B templates designed for success and built on best practices. Automated setup flows help you quickly create feature-rich localized storefronts, customized by geography and language.
Embed commerce experiences at every touchpoint with ecommerce apps embedded in sales and service. Sell smarter with an ordering portal embedded in sales. Offer one-click reordering, order status tracking, and relevant help docs – all in one place.
Take action on data and get real-time insights with ecommerce reporting tools. Infuse relevant, AI-driven data from every customer touchpoint into the flow of work, all with commerce unified on the #1 CRM.
Collaborate with vendors and partners.
Slack Connect empowers you to engage with your customers and external partners securely to move projects forward faster. Collaborate spontaneously with voice, video, screen share, drawing, and markup.
Move customer relationships beyond email and text with workflows, context, and emojis in Slack. Integrate real-time CRM data to deliver the personalized experiences that keep shoppers coming back for more.
Collaborate confidently with enterprise-grade security features and compliance standards. Slack Connect empowers you to engage with your customers and external partners securely to move projects forward faster.
Build strong customer relationships and grow revenue with a single source of truth.
Automatically capture emails, events, and other types of engagement activities directly in your CRM. Manage activity data associated to the relevant leads, contacts, accounts, and opportunities in one spot, creating a single source of truth. Get visibility into selling activities at scale with out-of-the-box reporting, making it easy to focus on what matters most.
Connect with customers and track deals across every channel. Use AI to prioritize the best leads based on the customer profiles that drive the most revenue. Increase rep efficiency with actionable, prioritized to-do lists right in Salesforce.
Move deals forward faster by guiding sellers through the sales process. Get deal-specific insights and easily unify opportunity and account data for a single customer profile – whether in CRM or on the go.
Maximize business growth with Partner Relationship Management.
Personalize the partner experience based on each user's needs with easy-to-build templates and drag-and-drop tools. Keep partners engaged with updated, relevant content. Help partners stay on track toward revenue achievement with individualized partner scorecards – all while staying on brand.
Capture attention, maintain consistent engagement, and motivate long-term success with Partner Tracks, powered by Enablement. Guide partners the moment they enter the portal with clickable walk throughs. Serve up the necessary resources, goals, and assets.
Help partners sell by giving them quick access to the knowledge they need to answer buyer questions. Embed existing knowledge articles and chatbots where possible to scale support. Route cases to the right agent when needed. Allow partners to access selling support from any device.
Grow and optimize franchise management.
Plan and attract new franchise owners, engaging the right leads at the right time with Sales Cloud. Focus on the hottest leads with automated lead scoring and lead pass from marketing. Reach out to prospects first. Get real-time alerts when leads show interest.
Salesforce Experience Cloud gives team members easy access to a unified platform to drive engagement from hire to retire. Equip your team with access to tasks, product insight, and collaboration. Facilitating on-boarding, training, and Q&A to streamline operations and partnerships.
Integrate all your data and systems for better operational efficiency. Provide AI-infused and real-time insight and analytics on marketing campaigns and channels, enabling corporate or the franchises to pivot and plan faster.
Complete your retail solution with products from across the Customer 360.
Data Cloud
Unify your customer data and take action on insights with AI and automation in real time.
Tableau
Make better business decisions with the world's leading data and analytics platform.
Commerce Cloud
Achieve goals faster, unlock new revenue, and drive automation with the most flexible ecommerce platform.
Sales Cloud
Prioritize impactful growth opportunities. Get a unified view of your accounts and sales activities with data from any source.
Slack
Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform in Slack.
Create the perfect retail wholesale partner solution with us.
Contact us today to learn more about how Salesforce can meet your unique needs.
With Salesforce, we have a partner that not only enables the integration of innovation, but welcomes it.
Sameer HassanSVP, Technology, Williams-Sonoma
Learn new skills with free, guided learning on Trailhead.
Hit the ground running with the latest retail trends, insights, and conversations.
Ready to take the next step with the #1 AI CRM for retail?
Watch a demo.
Learn how Salesforce grows revenue and relationships.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Get shopping insights.
Discover insights and thought leadership for the retail industry.
Strengthen and Optimize Partner Relationships FAQ
Our portfolio of B2B retail software products, built on the trusted Einstein 1 Platform, helps you connect with your vendors and partners in a whole new way. Now everyone — your marketing, sales, commerce, service, IT, and data teams — can augment their work with connected data, trusted AI, and the #1 AI CRM, purpose-built for retail.
Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem – marketing, commerce, service, and IT. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.
Boost loyalty with connected experiences across marketing, commerce, and service, delivered through the Einstein 1 Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touchpoints with our retail solutions.
Choose the B2B retail solution that's right for you — whether your goal is to win new and profitable customers, simplify and scale omni-channel commerce, elevate connected and consistent service, supercharge your store and HQ employees, or strengthen and optimize partner relationships.
