Salesforce for Mass Merchants and Department Stores
Lead the future of retail by seamlessly integrating physical and digital shopping for a seamless customer experience. Unify data and use AI to elevate the shopper experience with personalized recommendations, superior service, and a seamlessly connected retail environment.
See how top retailers activate data and AI with Salesforce.
Win new and profitable customers with personalized marketing.
Integrate generative and predictive AI into your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.
How it works:
Enhance customer connections by personalizing experiences in real time. Utilize data and AI to create individualized content throughout the customer journey to increase loyalty.
Activate your customer data with Data Cloud for Marketing, powered by the #1 AI CRM. Connect and unify data from any source into a single profile using our department store software. Deliver personalized marketing, commerce, and service at scale with AI.
Create personalized, connected experiences that grow relationships and increase customer lifetime value.
Use AI and data to deliver relevant, individualized content to each customer. Connect the entire journey across every channel.
Build your personalized marketing solution with these Salesforce products:
Marketing Cloud
Fuel creativity with data insights. Grow efficiency with AI. Personalize customer relationships at scale with Marketing Cloud.
Loyalty Management
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Data Cloud
Create a single, dynamic view of every customer and asset by unifying all your data in real time.
Simplify and scale omni-channel commerce.
Scale commerce with confidence on the most complete department store software for retailers. With AI, simplify everything from setting up digital storefronts to delivering ecommerce to emerging shopper touchpoints.
How it works:
Enhance your shopper experience across all phases of the purchase journey. Utilize data and AI to drive personalized engagement that drives loyalty.
Boost revenue, scale globally, and see value fast. Get easy-to-use tools for ecommerce, innovating swiftly through clicks or code. Effortlessly manage peak traffic surges and adapt to dynamic market demands.
Equip your team for rapid launches and cost-efficient operations. Deliver commerce experiences seamlessly across all customer touchpoints, strengthening brand engagement and loyalty through consistent, responsive interactions.
Increase loyalty with seamless post-purchase experiences. Service orders, fulfill faster, and simplify order routing at scale on an agile platform.
Build your omni-channel commerce solution with these Salesforce products:
Commerce Cloud
Achieve goals faster, unlock new revenue, and drive automation with the most flexible ecommerce platform.
Order Management
Cut costs and drive efficient growth with the customer-first order management system.
MuleSoft
Connect everything. Automate anything. Empower everyone with AI.
Elevate connected and consistent service.
Get to the heart of exceptional service with connected, efficient, and personalized customer experiences offerings through our department store software.
How it works:
Connect experiences across channels for an exceptional shopper experience. Unify commerce and service, and empower service agents to deliver personalized service to drive revenue and loyalty.
Connect every channel to create a consistent experience that delights shoppers and lowers costs.
Connect commerce and service to unify order history and customer records on a single pane of glass. Unify customer data and automate order servicing to deliver a great experience after the purchase.
Deliver proactive omni-channel service, empower agents to personalize interactions, and unlock productivity and faster time to value.
Build your guest service solution with these Salesforce products:
Service Cloud
Drive productivity, reduce costs, and increase customer satisfaction at scale with Service Cloud.
Slack
Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform in Slack.
MuleSoft
Connect everything. Automate anything. Empower everyone with AI.
Supercharge your store and HQ employees.
Reimagine the role of the store and associates through the use of digital tools and data.
How it works:
Digitize stores and employee tools for easy collaboration and service. Utilize data and store analytics for streamlined operations. Power flexible fulfillment options from stores to meet customer needs.
Connect stores – both to each other and corporate – ensuring smooth communication and collaboration. Enhance employee experience with better tools and boost store productivity.
Unlock insights with store-level analytics. Utilize real-time data for increased profitability, streamlined operations, strengthened vendor relationships, and delightful shopper experiences.
Leverage brick-and-mortar inventory for online orders, easily handle curbside pickup, ship from store, receive returns, and more.
Build your customer service solution with these Salesforce products:
Slack
Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform in Slack.
Tableau
Make better business decisions with the world's leading data and analytics platform.
Service Cloud
Drive productivity, reduce costs, and increase customer satisfaction at scale with Service Cloud.
Keep up with the latest retail trends, insights, and conversations.
Ready to take the next step with the #1 AI CRM for retail?
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Learn how Salesforce grows revenue and relationships.
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Get shopping insights.
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Salesforce for Mass Merchants and Department Stores FAQ
Our portfolio of products, built on the trusted Einstein 1 Platform, helps you connect with your customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT, and data teams — can augment their work to be more productive with connected data, trusted AI, and the #1 AI CRM.
Retailers have access to department store software that provides a single source of truth across their entire partner ecosystem, marketing, commerce, service, and IT. This allows for AI and data-driven personalized engagement and impactful interactions, helping drive costs down and loyalty up.
Department stores and mass merchants can enhance loyalty with connected marketing, commerce, and service experiences delivered through the Einstein 1 Platform. Empower employees with department store software to effectively serve shoppers across departments, channels, and locations.
We offer a range of capabilities for mass merchants with department store software. Examples include creating precise segments fast using natural language prompts and generative AI, product recommendations across departments, and AI-powered recommendations for sales and service.
Consider your specific business needs. Salesforce has solutions for winning new and profitable customers, simplifying and scaling omni-channel commerce, elevating connected and consistent service, supercharging your store and HQ employees, and optimizing partner relationships.
