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Salesforce for Grocery, Drug and Convenience Stores
Unify shopper profiles to power personalized Engagement with grocery and convenience store software. Transform grocery, drug, and convenience shopping with personalized service at scale. Elevate loyalty through tailored interactions and fulfillment options. It's not just shopping; it's a journey of satisfaction, loyalty, and growth.
See how leading grocery and convenience retailers activate data and AI.
Grow basket size with data and AI-powered personalized marketing.
Activate data and AI to power seamless shopper Engagement across channels with grocery and convenience store software. Create personalized journeys easily, automate experiences for scale, and ensure consistent satisfaction on multiple platforms.
How it works:
Integrate generative and predictive AI into every part of your marketing campaign lifecycle to deliver the right message on the right channel to the right person at the moment they are ready to buy.
Harness all your data, from any source across the business, to gain insight into customers and increase their lifetime value. Increase speed to market with the trusted data you need to segment audiences, power AI, and analyze performance at your fingertips.
Deliver personalized customer journeys that improve engagement and conversions. Simple drag-and-drop tools streamline journey creation with messaging, content, and AI-decisioning built into a single workflow. Automate and optimize experiences using various data sources to ensure relevancy.
Build relationships with engagement marketing tools, powered by AI. With native integrations across Salesforce products, you can build connected journeys, regardless of whether your customers are engaging with marketing channels, service centers, sales reps, or loyalty programs.
Build your grocery and convenience store software solution with these Salesforce products:
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Marketing Cloud
Fuel creativity with data insights. Grow efficiency with AI. Personalize customer relationships with Marketing Cloud.
MuleSoft
Connect any data into your CDP with reusable connectors and API designs for Salesforce, SAP, Oracle, and more.
Simplify and scale omni-channel commerce.
Use AI to drive growth, cut costs, and adapt with ease. Elevate your brand, manage traffic, and launch swiftly. Deliver user-friendly commerce experiences to build customer loyalty.
How it works:
Scale commerce with confidence on the most complete platform for grocery and convenience stores. With AI, simplify everything from setting up digital storefronts to delivering ecommerce to emerging shopper touchpoints.
Boost revenue, scale globally, and see value fast. Get easy-to-use tools for ecommerce, innovating swiftly through clicks or code. Effortlessly manage peak traffic surges and adapt to dynamic market demands.
Equip your team for rapid launches and cost-efficient operations. Deliver commerce experiences seamlessly across all customer touchpoints, strengthening brand engagement and loyalty through consistent, responsive interactions.
Unlock new revenue channels by enabling retailers to meet customers anywhere. Headless commerce can use connected customer data and weave commerce into any touchpoint, from social media to in-store kiosks.
Build your omni-channel commerce solution with these Salesforce products:
Commerce Cloud
Achieve goals faster, unlock new revenue, and drive automation with the most flexible ecommerce platform.
Digital Storefronts
Deliver commerce your way with templates, composable storefronts, headless APIs, or all three.
Headless Commerce
Turn every touchpoint into a conversion and leverage existing storefront investments with our headless APIs.
Elevate connected and consistent service.
Get to the heart of service with connected, efficient, and personalized shopper experiences using Salesforce convenience store software.
How it works:
Connect experiences across channels for an exceptional shopper experience. Unify commerce and service and empower associates to deliver personalized service to enhance engagement and grow loyalty.
Connect every channel to create a consistent experience that delights shoppers and lowers costs.
Deliver proactive omni-channel service, empower associates to personalize interactions, and unlock productivity and faster time to value.
Simple inventory visibility, efficient order management, and flexible fulfillment options provide a seamless customer experience, all leading to the ultimate achievement – customer loyalty.
Build your customer service solution with these Salesforce products:
Service Cloud
Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
Order Management
Cut costs and drive efficient growth with the customer-first order management system.
Customer Service AI
Increase customer satisfaction and boost service team productivity with trusted AI solutions.
Supercharge the employee experience with an in-store CRM.
Empower your store associates with the latest digital tools and real-time data and insights to help them be more efficient and better serve shoppers.
How it works:
Digitize store operations with real-time store-level data, seamless store connectivity, and associate experiences. Offer flexible fulfillment options for an enhanced experience.
Connect stores – both to each other and corporate – with Slack, ensuring smooth communication and collaboration. Enhance the employee experience with better tools and boost store productivity.
Unlock insights with store-level analytics with Tableau. Utilize real-time data for increased profitability, streamlined operations, strengthened vendor relationships, and delightful shopper experiences.
Leverage brick-and-mortar inventory for online orders, easily handle curbside pickup, ship from store, receive returns, and more.
Build your in-store CRM solution with these Salesforce products:
By automating routine tasks in Slack, we are able to remove unnecessary toil and dependencies across departments, enabling our field teams to make decisions quickly and ultimately service our customers better.
Hesham FahmyVice President of Technology and GM of Marketplace, Loblaw
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Salesforce for Grocery, Drug, and Convenience Stores FAQ
Our portfolio of products, built on the trusted Salesforce Platform, helps you connect with your customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT, and data teams — can augment their work to be more productive with connected data, trusted AI, and the #1 AI CRM.
Grocery and convenience stores have access to a unified engagement platform that provides a single source of truth across their ecosystem – marketing, commerce, service, and IT – allowing you to focus on engaging with customers across channels, providing fulfillment options, and delivering personalized service.
Boost loyalty with connected experiences across marketing, commerce, and service, delivered through the Salesforce Platform. Empower employees and associates with grocery and convenience store software to effectively engage with and serve shoppers at all touchpoints and across channels.
We offer a range of capabilities across the Salesforce Platform for grocery, drug, and convenience stores, such as creating precise segments using natural language prompts and generative AI, product recommendations, fulfillment options, and personalized service with AI-powered recommendations.
Consider your specific business needs. Salesforce has solutions for winning new and profitable customers, simplifying and scaling omni-channel commerce, elevating connected and consistent service, supercharging your store and HQ employees, and optimizing partner relationships.
