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Foster relationships and create loyalty with predictive AI Capabilities built directly into your retail marketing solutions. Deliver the right message on the right channel to the right person at the moment they are ready to buy.
See how top industry leaders activate data and AI with Salesforce.
Make every moment count with the #1 marketing platform for retail.
Get to know your customers through unified profiles. Personalize offers across any channel with AI to drive ROI. Build lasting relationships that drive business growth.
Put shopper data to work for higher marketing ROI.
Connect first-party customer data using prebuilt integrations. Bring together data from across your entire retail operation, including Salesforce and external sources. With Identity Resolution, unify millions of records and resolve duplicate identities to produce a single view of every customer.
Create targeted audiences, without SQL or requesting data. Use generative AI to translate plain language descriptions into functional segments in seconds. Use a no-code builder to create and prioritize audiences with waterfall segmentation, and find high-value customers using Einstein lookalikes.
Increase efficiency and engagement with unified performance data, automated reporting, and AI insights from Einstein Marketing Insights. Optimize media plans, ingest media buys, and acheive greater ROI. Prove the business impact of campaigns with best-in-class data visualizations built for marketers.
Looking for higher margins? Salesforce for Retail Media is designed to help retailers activate first-party data in new ways in order to grow advertising revenue, scale media operations and sales, and optimize campaign performance by activating first-party data.
Scale personalization across channels with AI.
Deliver AI-powered campaigns that increase conversion across channels. Build the perfect shopper journey with Journey Builder, integrate dynamic multichannel content, and unify departmental silos to connect the customer experience across marketing, service, sales, and loyalty touchpoints.
Activate deep shopper insights with AI, including segment creation and lookalike modeling. Automate intelligent marketing journeys with built-in predictive AI. Scale lead generation and account-based marketing with AI scoring, key account identification, and full-funnel, multi-touch attribution.
Treat every shopper as an individual with website and app personalization, AI-driven journey triggers, and real-time affinity profiling. Send timely messages with Open Time Email Personalization, and deliver AI-automated offers to maximize engagement. Review real-time analytics to optimize ROI.
Configure your loyalty programs to fit your needs with Salesforce retail loyalty program software. Run multiple programs at once within one platform for different brands and initiatives — and for both B2B and B2C programs. Quickly launch referral promotions through a guided setup wizard to configure and define all aspects of your program.
Optimize marketing ROI with AI insights and intelligence.
With Einstein, select a KPI to improve and create an always-on pipeline of AI insights. You can answer big-picture questions like how to reduce spend by lowering your CPM or go deeper to see what creative had the largest outlier effects in a recent campaign.
Extend the power of your unified marketing data with simple exporting. Visualize and explore your data in Tableau with a “clicks not code” native integration. You can also push data to Snowflake, PostgreSQL, and Google BigQuery for incorporation into your enterprise data lake or warehouse.
Make sure everyone has the data they need, when they need it. Share real-time marketing insights across teams and departments with a native Slack integration. Schedule one-off or regular updates, embed dashboards, or download widgets for use – anywhere.
Complete your retail marketing solution with products from across the Customer 360.
Marketing Cloud
Fuel creativity with data insights. Grow efficiency with AI. Personalize customer relationships with Marketing Cloud.
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Marketing Cloud Personalization
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Marketing Cloud Engagement
Create and deliver boundless, personalized customer journeys across marketing, advertising, commerce, and service.
Loyalty Management
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Tableau
Help see and understand data to make better decisions with analytics powered by CRM + AI + Data + Trust.
Slack
Bring everything together in Slack to optimize marketing performance, get to market faster, and grow your brand.
Build the perfect retail marketing solution with our help.
Contact us today to learn more about how Salesforce can meet your unique needs.
With Salesforce, we have a partner that not only enables the integration of innovation, but welcomes it.
Sameer HassanSVP, Technology, Williams-Sonoma
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Win New and Profitable Customers with Personalized Marketing FAQ
Salesforce's marketing solution for retail is Marketing Cloud, which enables retailers to create personalized, omnichannel customer experiences. It offers tools for email marketing, social media engagement, mobile messaging, and advertising. With Marketing Cloud, retailers can segment and target customers, automate campaigns, and analyze performance to optimize their retail marketing strategies and drive customer loyalty.
Marketing Cloud is an AI-powered, cloud-based retail loyalty software within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Personalize Customer Communications: Retailers use Email Studio and Mobile Studio to create and send tailored emails and SMS messages, keeping customers engaged with relevant content, promotions, and updates.
Automate Customer Journeys: With Journey Builder, retailers design and automate customer paths across various channels, delivering the right message at the right time based on customer behaviors and preferences.
Engage on Social Media: Social Studio enables retailers to monitor and participate in social media conversations, publish content, and analyze performance to build brand awareness and connect with customers.
Optimize Advertising Campaigns: Using Advertising Studio, retailers target and manage digital ads more effectively by leveraging customer data, improving ROI and reaching customers across different platforms.
If your business runs multi-channel marketing campaigns, retail marketing software can help your business with automation, personalization, and data-driven decision-making. It streamlines processes, boosts productivity, enables personalized customer experiences, and offers insights to optimize retail marketing strategies.
Choosing the right marketing software involves identifying your marketing needs and goals, evaluating the capabilities of different software, and ensuring they meet your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support.
Choose a retail loyalty management solution that delivers native connectivity to data, marketing, commerce and service experiences, channel breadth, flexibility to manage programs, native measurement tools, embedded retail AI, customer support and training resources, dependability, and scalability.
