Just released: 2024 Retail Holiday Planning Guide.
Get the guideWin New and Profitable Customers with Personalized Marketing
Foster relationships and create loyalty with predictive AI Capabilities built directly into your CRM. Deliver the right message on the right channel to the right person at the moment they are ready to buy.
![](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Marquee-background-Version-1.png?w=1024)
![](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Marquee-background-Version-1-1.png?w=1024)
Make every moment count with the #1 marketing platform.
Get to know your customers through unified profiles. Personalize offers across any channel with AI to drive ROI. Build lasting relationships that drive business growth.
Put shopper data to work for higher marketing ROI.
Connect first-party customer data using prebuilt integrations. Bring together data from across your entire retail operation, including Salesforce and external sources. With Identity Resolution, unify millions of records and resolve duplicate identities to produce a single view of every customer.
![Segment creation tab with Einstein.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-A-Feature-1-Version1.png?w=1024)
Create targeted audiences, without SQL or requesting data. Use generative AI to translate plain language descriptions into functional segments in seconds. Use a no-code builder to create and prioritize audiences with waterfall segmentation, and find high-value customers using Einstein lookalikes.
![Segment population tab containing direct attributes.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-A-Feature-2-Version1.png?w=1024)
Increase efficiency and engagement with unified performance data, automated reporting, and AI insights from Einstein Marketing Insights. Optimize media plans, ingest media buys, and acheive greater ROI. Prove the business impact of campaigns with best-in-class data visualizations built for marketers.
![Key insights including media cost, revenue, and units sold per week.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-A-Feature-3-Version3.png?w=1024)
Looking for higher margins? Salesforce for Retail Media is designed to help retailers activate first-party data in new ways in order to grow advertising revenue, scale media operations and sales, and optimize campaign performance by activating first-party data.
![A dashboard for ad sales containing key insights.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-A-Feature-4-Version1.png?w=1024)
![Segment creation tab with Einstein.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-A-Feature-1-Version1.png?w=1024)
![Segment population tab containing direct attributes.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-A-Feature-2-Version1.png?w=1024)
![Key insights including media cost, revenue, and units sold per week.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-A-Feature-3-Version3.png?w=1024)
![A dashboard for ad sales containing key insights.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-A-Feature-4-Version1.png?w=1024)
Scale personalization across channels with AI.
Deliver AI-powered campaigns that increase conversion across channels. Build the perfect shopper journey with Journey Builder, integrate dynamic multichannel content, and unify departmental silos to connect the customer experience across marketing, service, sales, and loyalty touchpoints.
![Send Time Optimization](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Product-Capability-B-Feature-1-Marketing-Cloud-Engagement-2-1.png?w=1024)
Activate deep shopper insights with AI, including segment creation and lookalike modeling. Automate intelligent marketing journeys with built-in predictive AI. Scale lead generation and account-based marketing with AI scoring, key account identification, and full-funnel, multi-touch attribution.
![Data representations of engagement scoring and frequency.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-B-Feature-2-Version1-1.png?w=1024)
Treat every shopper as an individual with website and app personalization, AI-driven journey triggers, and real-time affinity profiling. Send timely messages with Open-time Email Personalization, and deliver AI automated offers to maximize engagement. Send timely messages with Open Time Email Personalization, and deliver AI-automated offers to maximize engagement. Review real-time analytics to optimize ROI.
![A homepage of a customer containing personalized marketing.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-B-Feature-3-Version1-1.png?w=1024)
Configure your loyalty programs to fit your needs with Salesforce retail loyalty program software. Run multiple programs at once within one platform for different brands and initiatives — and for both B2B and B2C programs. Quickly launch referral promotions through a guided setup wizard to configure and define all aspects of your program.
![A tab containing program membership details.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Product-Capability-B-Feature-4-Loyalty-Management.png?w=1024)
![Send Time Optimization](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Product-Capability-B-Feature-1-Marketing-Cloud-Engagement-2-1.png?w=1024)
![Data representations of engagement scoring and frequency.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-B-Feature-2-Version1-1.png?w=1024)
![A homepage of a customer containing personalized marketing.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-B-Feature-3-Version1-1.png?w=1024)
![A tab containing program membership details.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Product-Capability-B-Feature-4-Loyalty-Management.png?w=1024)
Optimize marketing ROI with AI insights and intelligence.
With Einstein, select a KPI to improve and create an always-on pipeline of AI insights. You can answer big-picture questions like how to reduce spend by lowering your CPM or go deeper to see what creative had the largest outlier effects in a recent campaign.
![Insights for conversions and impressions.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-C-Feature-1-Version1.png?w=1024)
Extend the power of your unified marketing data with simple exporting. Visualize and explore your data in Tableau with a “clicks not code” native integration. You can also push data to Snowflake, PostgreSQL, and Google BigQuery for incorporation into your enterprise data lake or warehouse.
![Tabs for mapping and destination data base.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-C-Feature-2-Version1.png?w=1024)
Make sure everyone has the data they need, when they need it. Share real-time marketing insights across teams and departments with a native Slack integration. Schedule one-off or regular updates, embed dashboards, or download widgets for use – anywhere.
![AI-powered marketing insights.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-C-Feature-3-Version1-1.png?w=1024)
![Insights for conversions and impressions.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-C-Feature-1-Version1.png?w=1024)
![Tabs for mapping and destination data base.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-C-Feature-2-Version1.png?w=1024)
![AI-powered marketing insights.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Win-New-Profitable-Customers-with-Personalized-Marketing-Solution-Page-Product-Capability-C-Feature-3-Version1-1.png?w=1024)
Complete your retail solution with products from across the Customer 360.
Marketing Cloud
Fuel creativity with data insights. Grow efficiency with AI. Personalize customer relationships with Marketing Cloud.
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Marketing Cloud Personalization
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Marketing Cloud Engagement
Create and deliver boundless, personalized customer journeys across marketing, advertising, commerce, and service.
Loyalty Management
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Tableau
Help see and understand data to make better decisions with analytics powered by AI + Data + CRM.
Slack
Bring everything together in Slack to optimize marketing performance, get to market faster, and grow your brand.
![Customer interacting with a service agent online.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/05/Retail-Customer-service-How-to-buy.png?w=1020)
Build the perfect retail marketing solution with our help.
Contact us today to learn more about how Salesforce can meet your unique needs.
With Salesforce, we have a partner that not only enables the integration of innovation, but welcomes it.
Sameer HassanSVP, Technology, Williams-Sonoma
Learn new skills with free, guided learning on Trailhead.
Keep up with the latest marketing trends, insights, and conversations.
Ready to take the next step with the #1 AI CRM for retail?
Watch a demo.
Learn how Salesforce grows revenue and relationships.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Get shopping insights.
Discover insights and thought leadership for the retail industry.
Win New and Profitable Customers with Personalized Marketing FAQ
Our portfolio of products, built on the trusted Einstein 1 Platform, helps you connect with customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT, and data teams — can augment their work with connected data, trusted AI, and the #1 AI CRM, purpose-built for retail.
Marketing Cloud is an AI-powered, cloud-based retail loyalty software within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Marketing Cloud comprises Data Cloud for Marketing, Personalization, Engagement, Account Engagement, and Intelligence. Each component focuses on specific aspects of digital marketing and collectively forms a comprehensive suite of tools to manage and optimize marketing efforts.
If you run multi-channel marketing campaigns, marketing software can help your business with automation, personalization, and data-driven decision-making. It streamlines processes, boosts productivity, enables personalized customer experiences, and offers insights to optimize marketing strategies.
Retail loyalty software is different from CRM software. However, it is built directly into the Salesforce platform to seamlessly tie your B2B and B2C loyalty programs back to your CRM to create a single view of each member. This allows you to deliver consistency for customers at every touchpoint.
Choosing the right marketing software involves identifying your marketing needs and goals, evaluating the capabilities of different software, and ensuring they meet your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support.
Choose a retail loyalty management solution that delivers native connectivity to data, marketing, commerce and service experiences, channel breadth, flexibility to manage programs, native measurement tools, embedded AI, customer support and training resources, dependability, and scalability.