Want to see what trends ruled retail's biggest moment? Dive into the data on how over 1.5 billion consumers shopped during peak season this year. Explore the information and insights you need to develop the hottest customer experiences, and Agentforce to help bring them to life efficiently and effectively.
This holiday season, retailers relied on the classics and planned promotions that drove demand while retaining margins. See how marketing, market factors, and sales came together to to power retail throughout the season.
Whether talking to humans or working with Agents, the way shoppers engaged from product discovery to purchase continues to evolve. Check out which devices, channels, and payment types drove shopping behavior this year.
The belle of the post-sale ball this year was definitely BOPIS. But the runner up was AI-powered customer service. With rising return rates, added AI efficiency should help to sooth the strain on margins. See how retailers utilized BOPIS and other programs this holiday season.
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