The right tools can turn a promising collaboration into a profit center — or leave you tangled in missed emails, unclear goals, and forgotten follow-ups.

Managing your business at scale requires more than a spreadsheet and good intentions. Enter partner relationship management software: a system designed to keep partners on the same page and working in sync. Let's look at the best partner management software tools in the market today.

• What is partner relationship management software?
• Key features of partner relationship management software
• 6 top partner relationship management software tools for your team to consider

Partner relationship management (PRM) software makes it simple to share the most important data to collaborate with partners on deals. Before PRM software, managing these relationships meant in-person meetings, phone calls, and a flurry of emails. Technology has made the process more efficient, scalable, and data-driven. But the fundamentals remain the same. Strong partnerships still rely on clear communication and aligned goals to make it a win for both parties.

A lot of companies — especially smaller ones — try to manage partner relationships without any kind of software. However, managing relationships with external partners creates a risk of duplicating efforts. Without PRM software, there’s often a breakdown in communication. Multiple vendors could be chasing the same leads, or redundant emails might be sent.

And once the communication breakdown starts, it can expand quickly from the vendor to the customer.

Some of the nation’s largest companies use PRM software, including manufacturing companies, financial service organizations, and companies with more than a million partners. It’s very adaptable software and infinitely scalable. As small companies grow, they can continue to tailor their PRM software in a way that fits their business.

And building a PRM solution is worth the investment. Over a three-year period, partner communities saw a 195% return on investment (ROI), according to research by Forrester .

(Back to top)

Partner relationship management software brings both structure and visibility to every stage of the partner lifecycle, from recruitment to retention. This makes it easier to scale partner programs — especially with resellers — by integrating directly with customer relationship management (CRM) systems.

A well-designed PRM platform gives partner accounts executive-like access to your tools without compromising sensitive data. With controlled access, external partners can log in, contribute to projects, and track progress, all while the company maintains complete control over permissions and visibility. While some teams need just a simple partner solution, many companies now need to manage multiple facets of their channel ecosystem.

When choosing a PRM solution, look for these key features:

• Partner onboarding and enablement: Automates training, tracks completion, and verifies certifications to standardize partner readiness.
• Deal registration and tracking: Logs deals, prevents duplicates, and updates sales teams to reduce direct and partner sales conflicts.
• Incentives and commissions management: Calculates commissions, automates payouts, and ensures transparent compensation.
• Collaboration and communication tools: Enables secure messaging, document sharing, and task management between teams and partners.
• Performance analytics and reporting: Tracks partner activities, deal progress, and training completion to identify strengths and gaps.

(Back to top)

The top PRM software tools on this list are selected based on reviews from platforms like G2, Capterra, and TrustRadius, which evaluate solutions based on user feedback, feature set, and overall satisfaction.

G2 rates software on a five-star scale, based on usability, customer satisfaction, and market presence. Capterra also uses a five-star system, incorporating factors like ease of use, customer support, and value for money. TrustRadius employs a 10-point scale aggregating verified user ratings for an unbiased assessment.

Each tool listed holds a minimum rating of 4 out of 5 stars or 8 out of 10 points, making them top choices for businesses looking to optimize partner management. Here are some of the top tools worth exploring:

Salesforce Partner Relationship Management (PRM) is a fully integrated solution that helps businesses manage and optimize their partner ecosystems. Connected with Salesforce CRM, it provides a seamless experience for partner enablement, marketing and selling automation and AI, collaboration, and comprehensive performance tracking. It’s also secure, entirely built on Salesforce, and incredibly scaleable, connecting to other pockets of Salesforce technology as needed by organizations.

The platform automates critical partner processes, boosts visibility into sales pipelines, and offers AI-driven insights to improve partner engagement and revenue growth. With built-in tools for deal registration, co-marketing, training, and analytics, Salesforce PRM enables organizations to scale their channel sales while maintaining compliance.

How it helps sales teams:

• Customizable partner experiences: Creates branded, self-service portals with drag-and-drop customization for centralized access to resources, deal registration, and training.
• Automated onboarding and training: Provides structured introductory in-app guidance as well as onboarding and upleveling programs tied to outcomes and milestones to ensure partners work toward goals that are tied to pipeline, revenue, and business growth.
• AI-driven lead management: Automates lead distribution, applies AI-powered lead and opportunity scoring, generative emails, and Agentforce capabilities for partners inside PRM to help them work fast and confidently.
• Partner collaboration via Slack: Enables direct communication, automated notifications, and deal tracking through Slack and Slack Connect.
• Co-branded marketing: Equips partners with pre-approved marketing campaigns, automated approval workflows, and asset customization tools.
• Co-selling: Make it easy for partners to securely work and track deals from any Salesforce CRM with Partner Connect. Get real-time, automated updates on co-selling deals and ensure visibility across partners and their teams.
• Advanced analytics and reporting: Monitors partner engagement, sales activities, and deal progression with real-time dashboards and performance metrics. Includes a comprehensive view of your partner program and its impact on your business with data pulled directly from your CRM.
• Channel Revenue Management: Move faster and track your full channel ecosystem with comprehensive tracking of incentives and inventory inside Salesforce.

Impartner PRM is a platform that helps companies worldwide manage their partner relationships and accelerate revenue through indirect sales channels. With millions of partners globally and users from organizations of all sizes, the platform enables businesses to optimize partner programs through program management, deal registration, and channel management features.

How it helps sales teams:

• Personalized partner onboarding: Automates and customizes the onboarding process with tailored training programs.
• Certification management: Enables the creation of courses, lessons, and quizzes without coding for partner training and certification.
• Market development funds (MDF) management: Handles MDF requests, fulfillment, and return-on-investment (ROI) analysis to optimize marketing fund usage.
• Partner business planning: Facilitates collaborative goal setting and tracking between businesses and partners.
• Tiering and compliance: Automates compliance management and supports tiered partner programs to incentivize performance.
• Reporting and analytics: Provides insights into partner activities, including user logins, frequently visited pages, and asset downloads.
• Partner marketing automation: Enhances channel marketing efforts with automated newsletters and social media tools.

ZINFI is a Unified Partner Management (UPM) platform designed to help organizations scale their partner programs. Its modular, cloud-based platform provides businesses with configurable automation tools to manage partner relationships, marketing, and sales enablement.

How it helps sales teams:

• Partner onboarding and training: Automates the partner recruitment and onboarding process with structured workflows, ensuring partners are effectively integrated and equipped with necessary knowledge.
• Partner marketing management (PMM) and TCMA: Facilitates through-channel marketing automation, enabling partners to run co-branded campaigns and leverage marketing assets.
• CRM and ERP integration: Integrates with major CRM and ERP systems including Salesforce to unify data.
• Analytics and performance tracking: Provides real-time partner performance insights for KPIs such as sales revenue, partner engagement levels, conversion rates, and partner interactions.

Allbound is a PRM platform that gives partners instant access to sales enablement, marketing tools, and training in a mobile-friendly portal. It helps resellers and distributors close deals faster with a streamlined content library, gamified engagement, and seamless CRM integration. With a no-code interface, businesses can customize their partner platform without developer support.

How it helps sales teams:

• Content library and sales enablement: Centralizes access to business proposals, sales decks, marketing materials, and training content, with AI-driven recommendations based on partner activity.
• Automated partner onboarding and training: Offers interactive learning paths and certifications, with AI recommended training tools. Performance tracking allows for monitoring partners' progress toward their respective learning plans.
• Deal registration: Allows partners to register deals directly in the platform, syncing seamlessly with CRMs like Salesforce for real-time tracking.
• Gamification and engagement tracking: Encourages partner participation through built-in leaderboards, badges, and rewards to keep engagement high.
• No-code customization: Allows you to configure workflows, content access, and portal design to match their program needs without requiring extensive technical expertise.

PartnerStack is a partner relationship management platform built for software companies looking to scale affiliate, referral, and reseller programs. Unlike traditional PRM tools, PartnerStack specializes in automating partner incentives, streamlining payments, and integrating seamlessly with CRMs and accounting systems. Businesses can recruit and engage top-tier partners while tracking performance in real-time.

How it helps sales teams:

• Automated partner payments: Includes built-in currency conversions, tax calculations, and real-time accounting integrations so you can pay all partners in one monthly invoice.
• Customizable rewards and incentives: Features trigger payouts based on specific partner actions, with earnings available for withdrawal automatically.
• Multi-program management: Offers affiliate, referral, and reseller programs simultaneously from a single dashboard.
• Marketing and sales enablement tools: Equips partners with MDF, partner challenges, and co-marketing resources to drive engagement and deal velocity.
• Partner network: Provides a built-in ecosystem of 80,000 active partners referring business to over 500 SaaS companies.

ZiftONE is a sales planning software designed to streamline partner relationships. It offers a suite of applications that facilitate collaboration with channel partners, amplify demand generation, and simplify co-branded marketing efforts.

How it helps sales teams:

• Partner onboarding and enablement: Provides customizable onboarding processes, training programs, and success plans to ensure partners are well-prepared and engaged from the start.
• Multi-touch digital marketing campaigns: Enables the creation and management of comprehensive marketing campaigns designed to generate leads and support pipeline growth.
• Co-branded marketing resources: Gives partners access to a centralized repository of customizable marketing materials, allowing for easy collaboration on co-branded campaigns that maintain brand consistency.
• Pipeline visibility and sales support: Provides channel account managers with the ability to focus partners on high-value activities, provide them with the right information, and hold them accountable for their performance.
• Scalable infrastructure: Ensures uptime and continuous performance for global programs, adhering to high-security standards and privacy needs.

(Back to top)

Managing partnerships is part strategy and part diplomacy. When partnerships get messy, everything slows to a crawl.

The right partner management software is the difference between a well-oiled revenue machine and a drain on resources. Good PRMs make it easy for partners to onboard, register deals, and actually sell. They also help both you and your partners uphold your end of the deal.

So, how do you choose the right PRM for you?

The right PRM will fit your workflow, not the other way around. Some excel at automation, others at co-marketing. Identify your most significant pain points, then choose a platform that strengthens those areas while integrating with your existing systems.