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5 Best Revenue Intelligence Software Platforms of 2025

Stop playing guessing games with your sales targets. Uncover the platforms that transform data into actionable insights, so you can close deals faster than ever.

By Erin HueffnerOpens in a new window, Writer, Salesblazer

March 11, 2025

Managing your sales pipeline is like cultivating a garden: You plant seeds, treat your soil, give your plants a daily pep talk, and hope to yield a big harvest. Similarly, a well-maintained sales pipeline fuels revenue growth.

Revenue intelligence software is your gardening toolbox. Predictive analytics serve as your weather forecast, helping you anticipate deal outcomes. Risk detection works like pruning shears, cutting out weak opportunities, while data-driven insights act as fertilizer, accelerating high-potential deals.

Just as a gardener relies on the right tools, sales teams need appropriate sales tools to optimize their pipeline. With so many options on the market, we've curated the top-rated revenue intelligence tools to help you streamline your pipeline, maximize growth, and close deals faster.

What is revenue intelligence software?

Also referred to as revenue operations and intelligence (RO&I) software, revenue intelligence software uses data and AI to manage, optimize, and report on opportunities throughout the sales pipeline. Primarily used by B2B sales organizations, it can capture every engagement and keep your customer relations management (CRM) platform up to date. It also helps sellers close deals faster by coaching them to anticipate buyers' needs at every stage of the customer lifecycle.

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5 best revenue intelligence software platforms for your sales team

The following list is curated from G2 and Capterra, both of which score sales software based on user feedback, features available, and overall satisfaction. G2 uses a five-star system focused on usability, customer satisfaction, and market presence while Capterra (which also uses a five-star system) incorporates user ratings across categories like ease of use, customer support, and value for money.

Each of the tools listed here has a minimum rating of four stars, ensuring they are top contenders for streamlining your sales process, improving collaboration, and helping your team work smarter.

1. Salesforce

Sales Cloud is the trusted choice for businesses looking to measure, view, and optimize their sales performance. By combining real-time data, advanced analytics, and AI-driven insights, the platform provides a complete view of your pipeline and revenue trends in customizable dashboards.

With features such as opportunity scoring, pipeline health monitoring, and predictive forecasting, it empowers sales teams to focus on high-impact deals, improve win rates, and drive consistent growth.

How it helps sales teams:

  • Forecasting: With data-based analysis and insights, you can improve your sales forecasting. Straightforward metrics give you what you need to track quota attainment, coach reps on their performance, and plan deals based on sales trends. Monitor your sales velocity, pipeline coverage, and commitment rates to both stay on track and predict future sales, and run "what if" models to help set more accurate sales and revenue estimates.
  • Analytics: Sales Cloud integrates data from various sources to provide a comprehensive view of sales performance, facilitating informed decisions and strategic planning. Personalized dashboards allow sales reps to monitor progress toward quotas, manage real-time deal changes, and identify accounts with growth potential or risk factors. You can also analyze sales trends at the product level, uncovering opportunities to expand into new segments and refine sales strategies based on purchase patterns and market trends.
  • AI/automation: AI for sales and revenue intelligence help teams turn insights into action. AI account management helps sellers identify what similar accounts are buying so they can expand, upsell, and cross-sell. It also flags risks in the sales pipeline and suggests next steps for stalled or overdue leads with scenario planning. Embedded revenue analytics and integrated connections to external data give a complete view into sales performance, and AI predictions based on patterns in sales data drive effective strategies for your business.

2. Clari

ClariOpens in a new window is a revenue intelligence platform that gives revenue teams visibility into their businesses with a clear view of their sales pipeline and revenue operations. It captures data automatically from your existing tools (such as your CRM) and surfaces insights with its proprietary AI engine, RevAI. Clari also claims it can future-proof predictions of any revenue model with 98% accuracy.

How it helps sales teams:

  • Forecasting: Real-time data insights influence the sales process and aim to reduce risk and drive consistent results. Reps can review insights, projections, and models to prioritize deals. Sales and revenue teams can view pipeline statuses to check for deals that are moving, stalled, or at risk and create a plan of action.
  • Analytics: Clari Analyze captures insights from your CRM and other sales data into an analytics hub to show changes, trends, risk, and opportunities. A time-series database measures quotas, gives an AI projection, and a forecast call to guide sales and revenue predictability. Five analytics modules are customizable so teams can review performance and strategize their next sales moves.
  • AI/automation: RevAI automates administrative tasks, drafts text for emails, and generates summaries of interactions to free up selling time. The software uses AI projections to guide forecasting, speculating results such as the percentage of pipeline deals that will close to estimate quarterly revenue.

3. Salesloft

Salesloft Opens in a new windowis sales enablement software that uses buyer signals to help sellers act first on activities that matter most. It offers a suite of AI-powered tools to provide coaching and playbooks and automate repetitive tasks.

How it helps sales teams:

  • Forecasting: Salesloft uses tracked sales activity and cadences to evaluate where prospects are in the sales funnel and their likeliness to convert across revenue segments. AI uses this data to generate sales outcomes of low, mid, and high forecasts. Real-time data reports integrate into the sales workflow so sales managers can track team performance trends along with forecasted sales to guide decisions.
  • Analytics: Analytics software analyzes not just deals but the sales process and revenue productivity to give insights about what's working. Salesloft categorizes aspects such as Cadences (pipeline nurturing actions), Conversations (buyer insight data), and Deals (deal management) to analyze what steps lead to a closed deal, the revenue connected to it, coaching on how to keep developing wins, and which deals to watch for risks or opportunities.
  • AI/automation: AI transcribes and summarizes sales touchpoints and then analyzes the information to give sellers a list of priorities to act on. The software also tracks buyer behavior and winning sales patterns to suggest opportunities for sales teams.

4. Revenue Grid

Revenue GridOpens in a new window is revenue intelligence software that puts all your deals, your real-time pipeline, and your forecasting in one place. By leveraging AI for sales, it captures data from emails, chats, calendars, and calls, turning it into actionable insights for your sales organization.

How it helps sales teams:

  • Forecasting: The software helps you create a process for sales reps to submit forecasting data and then uses AI to analyze the data along with historical data to assess revenue projections. It alerts you which accounts are at risk and why using analytical insights called Revenue Signals that diagnose the issue and prompt the next action to take to try to recover the revenue.
  • Analytics: Team analytics features let sales leaders oversee reps' activities, track the state of each forecasted pipeline, and monitor activities they spend the most time on. You can also set customizable Revenue Signals that alert reps to take the next playbook step based on real-time data and sales metrics.
  • AI/automation: Revenue Grid automatically captures sales activity such as emails, meetings, and tasks and updates your Salesforce CRM. It also features sales sequences native to Salesforce so you can instantly see how reps are performing and how much revenue they're generating. AI insights identify the most engaged prospects and accounts and send reps nudges and notifications on suggested next actions to take.

5. Apollo

ApolloOpens in a new window is a revenue intelligence platform that helps teams find prospects, engage with them, and drive revenue. It offers a B2B database with over 210 million contacts and 35 million companies, providing accurate and reliable data for sales and marketing teams.

How it helps sales teams:

  • Forecasting: While the software primarily offers lead generation, prospecting, and engagement, Apollo generates data and insights that can inform revenue predictions. Pipeline insights, in-depth prospect data, and detailed KPI reporting can help leaders develop a revenue forecast.
  • Analytics: Detailed sequence analytics help optimize, clone, and A/B test successful sales strategies. You can use pre-built reports or create custom dashboards to view the sales and revenue metrics that matter to you, plus analytics alerts let you know where you stand with your goals. Conversational analytics help evaluate sales interactions to collect and showcase sales wins and best practices.
  • AI/automation: The platform automatically enriches, deduplicates, and updates CRM data so every lead is accounted for. It also analyzes ideal customer profiles and historical data from your CRM to provide an AI lead score to prioritize prospects. AI-powered meeting tools provide reps with research, insights, and automated note-taking.

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Benefits of implementing revenue intelligence software

Revenue intelligence software fundamentally promotes and strengthens sales enablement. It gives your organization full visibility into where every deal stands in your pipeline. It consolidates customer and revenue data into a single source of truth for sales, marketing, operations, and customer success teams. It also automates data entry by capturing sales interactions such as call notes, meeting details, and email and syncing them into your CRM. These capabilities help teams realize where sales stand as they relate to revenue targets and allow managers and leaders to align on what needs to happen for the business to thrive.

Revenue intelligence software also pinpoints both stalled progress and high-priority opportunities so reps can prioritize and take action. These tools use data, not guesswork, to predict deal closures and recommend the best next moves. With automation and AI, revenue intelligence supplies actionable insights so you make sales deals more effectively and efficiently.

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4 key revenue intelligence software features to look for

Sales software can come with all the bells and whistles, but features only matter if they solve a real problem in your current business. Here are the most essential features when choosing the right platform.

1. Customizable dashboards and reports

Quick, intuitive dashboards help teams focus on the metrics that matter most. They offer real-time visibility into pipeline health and deal progress, enabling leaders to spot what's working and what needs attention. Customizable dashboards and ready-made templates simplify decision-making by highlighting the sales KPIs that drive your business.

2. Forecasting

AI-powered analytics bring forecasting accuracy to a whole new level, making it an essential feature of any revenue intelligence software. With accurate forecasts, sales teams can predict sales pipeline outcomes, gauge how they will impact revenue trajectories, and adjust to allocate resources more effectively. These informed decisions can help businesses establish steady revenue and growth. It's no surprise that sales professionals rank forecasting precision as one of AI's top benefits, highlighting how critical it is to optimizing the sales process.

3. Integrations

Your data needs to flow between your CRM, tools, and existing workflows without a hitch. Any lag or friction with your existing sales technology can lead to losing crucial deals. Integrations with CRMs, sales analytics software, email platforms, and communications tools can eliminate manual data entry, ensuring data is trustworthy and current.

4. Product-level insights

Product-level insights in revenue intelligence software are vital for pinpointing high-performing products, identifying upsell and cross-sell opportunities, and refining sales strategies by segment or market. They also improve forecast accuracy by tracking demand trends, guide inventory planning to meet customer needs, and provide actionable feedback for product development.

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Tips and best practices when using revenue intelligence software

Revenue intelligence can be a great tool and provide a wealth of actionable insights, but it helps to know how to wield it. Here are some considerations:

  • Understand that data accuracy is key. A revenue intelligence tool's recommendations, insights, and forecasts depend on access to trustworthy sales data. Especially when the software's analyses drive your sales teams' actions and revenue management decisions, it's important for your sales tech stack to have a single source of truth with real-time syncing.
  • Think about how AI can enhance your team. At the core of sales and revenue are people who can build relationships, understand nuance, and navigate complex interactions. AI features are useful in prompting tasks, uncovering insights, and speeding up work — but the technology should complement human talent and judgment. Identify which revenue intelligence software features help your team succeed and train people how to use them effectively.
  • Coordinate or clarify your KPIs with the system. Most revenue intelligence software has the capability to notify sales reps about next steps and actions to take to stay on track for revenue goals and capture a lot of detailed data. But it can be frustrating if you're measuring reps' performance with one set of sales KPIs but using a revenue intelligence tool that rewards different indicators. Make it clear to your team what matters when gauging success.
  • Watch for new and developing features. Anytime data, AI, and automation are part of a program, evolution is inevitable. Keep up with revenue intelligence platform updates, especially as to AI capabilities. Regularly check in with your team about new functionality and how you expect them to use the tools.

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How to choose the best revenue intelligence platform

  • Start by defining what you want to achieve, whether it's improving sales forecasts, enhancing pipeline visibility, or tracking team performance.
  • Consider how it integrates with your existing tech. Ideally, your revenue intelligence software will work with your incentive compensation management software, partner relationship management software, and sales planning software. You may need custom integrations, or you may want to weigh the value of having a fully integrated combination system.
  • Usability is important. Your revenue management platform should have an intuitive interface that encourages adoption and minimizes the learning curve for your team.
  • Scalability is also a must. Choose a platform that grows with your business, accommodating more users and increasingly complex data as your needs evolve.
  • Take advantage of free trials or demos to test how the platform fits your needs. Read reviews on sites such as G2 or Capterra to understand how similar businesses use the tool.
  • Finally, assess the potential ROI. Consider how the software will save time, streamline operations, and drive revenue growth to ensure it's worth the investment.

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Revenue intelligence software can help

Revenue intelligence software is designed to make sales teams smarter and work more efficiently and effectively. Finding the right solution depends on your company's needs and budget along with how well the software pairs with your existing tools.

By applying AI analytics to the vast amount of automated information and data in your CRM system, revenue intelligence software can supply real-time insights to streamline and optimize your sales process. It turns raw data into actionable strategies, helping teams prioritize deals, forecast accurately, and focus on the activities that matter most. The right platform doesn't just track deal progress — it helps everyone sell better.

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This article is for informational purposes only. This article features products from Salesforce, which we own. We have a financial interest in their success, but all recommendations are based on our genuine belief in their value.

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Revenue intelligence software platform FAQs

Sales operations, revenue operations, finance, and even marketing teams use revenue intelligence software. Leaders and executives use them to track deals and forecast revenue, for sales planning, and to make data-driven decisions for the business.

Revenue intelligence platforms improve sales performance and revenue management by analyzing pipeline data and identifying risks and opportunities in real time. A single source of truth gives sales, marketing, and operations teams insight into how to close deals faster, save at-risk customers, and suggest the best next steps for reps to act quickly and decisively. Sales automation also saves reps time on redundant tasks and reduces human error, opening up bandwidth for sales teams to focus on closing deals rather than data entry.

The price of revenue intelligence software varies, but most solutions charge on a per-user per-month subscription model. Revenue intelligence pricing ranges depending on the features used, the scale of data managed, the number of integrations, and the size of the sales team. Most software offers custom pricing for more complex needs that require customized features and extensive development, training, and implementation.

While revenue intelligence software and conversation intelligence software both help improve sales performance, they serve two distinct purposes. Revenue intelligence software helps track and manage the sales pipeline, predict revenue growth, and analyze customer behavior. It combines sales performance management software and sales tracking software into one. Conversation intelligence software analyzes sales interactions such as calls, emails, and chats to improve communication, tackle objections, and refine sales teams' skills and overall sales strategy.

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