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Join nowStop playing guessing games with your sales targets. Uncover the platforms that transform data into actionable insights, so you can close deals faster than ever.
By Erin Hueffner, Writer, Salesblazer
March 11, 2025
Managing your sales pipeline is like cultivating a garden: You plant seeds, treat your soil, give your plants a daily pep talk, and hope to yield a big harvest. Similarly, a well-maintained sales pipeline fuels revenue growth.
Revenue intelligence software is your gardening toolbox. Predictive analytics serve as your weather forecast, helping you anticipate deal outcomes. Risk detection works like pruning shears, cutting out weak opportunities, while data-driven insights act as fertilizer, accelerating high-potential deals.
Just as a gardener relies on the right tools, sales teams need appropriate sales tools to optimize their pipeline. With so many options on the market, we've curated the top-rated revenue intelligence tools to help you streamline your pipeline, maximize growth, and close deals faster.
Also referred to as revenue operations and intelligence (RO&I) software, revenue intelligence software uses data and AI to manage, optimize, and report on opportunities throughout the sales pipeline. Primarily used by B2B sales organizations, it can capture every engagement and keep your customer relations management (CRM) platform up to date. It also helps sellers close deals faster by coaching them to anticipate buyers' needs at every stage of the customer lifecycle.
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The following list is curated from G2 and Capterra, both of which score sales software based on user feedback, features available, and overall satisfaction. G2 uses a five-star system focused on usability, customer satisfaction, and market presence while Capterra (which also uses a five-star system) incorporates user ratings across categories like ease of use, customer support, and value for money.
Each of the tools listed here has a minimum rating of four stars, ensuring they are top contenders for streamlining your sales process, improving collaboration, and helping your team work smarter.
Sales Cloud is the trusted choice for businesses looking to measure, view, and optimize their sales performance. By combining real-time data, advanced analytics, and AI-driven insights, the platform provides a complete view of your pipeline and revenue trends in customizable dashboards.
With features such as opportunity scoring, pipeline health monitoring, and predictive forecasting, it empowers sales teams to focus on high-impact deals, improve win rates, and drive consistent growth.
How it helps sales teams:
Clari is a revenue intelligence platform that gives revenue teams visibility into their businesses with a clear view of their sales pipeline and revenue operations. It captures data automatically from your existing tools (such as your CRM) and surfaces insights with its proprietary AI engine, RevAI. Clari also claims it can future-proof predictions of any revenue model with 98% accuracy.
How it helps sales teams:
Salesloft is sales enablement software that uses buyer signals to help sellers act first on activities that matter most. It offers a suite of AI-powered tools to provide coaching and playbooks and automate repetitive tasks.
How it helps sales teams:
Revenue Grid is revenue intelligence software that puts all your deals, your real-time pipeline, and your forecasting in one place. By leveraging AI for sales, it captures data from emails, chats, calendars, and calls, turning it into actionable insights for your sales organization.
How it helps sales teams:
Apollo is a revenue intelligence platform that helps teams find prospects, engage with them, and drive revenue. It offers a B2B database with over 210 million contacts and 35 million companies, providing accurate and reliable data for sales and marketing teams.
How it helps sales teams:
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Revenue intelligence software fundamentally promotes and strengthens sales enablement. It gives your organization full visibility into where every deal stands in your pipeline. It consolidates customer and revenue data into a single source of truth for sales, marketing, operations, and customer success teams. It also automates data entry by capturing sales interactions such as call notes, meeting details, and email and syncing them into your CRM. These capabilities help teams realize where sales stand as they relate to revenue targets and allow managers and leaders to align on what needs to happen for the business to thrive.
Revenue intelligence software also pinpoints both stalled progress and high-priority opportunities so reps can prioritize and take action. These tools use data, not guesswork, to predict deal closures and recommend the best next moves. With automation and AI, revenue intelligence supplies actionable insights so you make sales deals more effectively and efficiently.
Sales software can come with all the bells and whistles, but features only matter if they solve a real problem in your current business. Here are the most essential features when choosing the right platform.
Quick, intuitive dashboards help teams focus on the metrics that matter most. They offer real-time visibility into pipeline health and deal progress, enabling leaders to spot what's working and what needs attention. Customizable dashboards and ready-made templates simplify decision-making by highlighting the sales KPIs that drive your business.
AI-powered analytics bring forecasting accuracy to a whole new level, making it an essential feature of any revenue intelligence software. With accurate forecasts, sales teams can predict sales pipeline outcomes, gauge how they will impact revenue trajectories, and adjust to allocate resources more effectively. These informed decisions can help businesses establish steady revenue and growth. It's no surprise that sales professionals rank forecasting precision as one of AI's top benefits, highlighting how critical it is to optimizing the sales process.
Your data needs to flow between your CRM, tools, and existing workflows without a hitch. Any lag or friction with your existing sales technology can lead to losing crucial deals. Integrations with CRMs, sales analytics software, email platforms, and communications tools can eliminate manual data entry, ensuring data is trustworthy and current.
Product-level insights in revenue intelligence software are vital for pinpointing high-performing products, identifying upsell and cross-sell opportunities, and refining sales strategies by segment or market. They also improve forecast accuracy by tracking demand trends, guide inventory planning to meet customer needs, and provide actionable feedback for product development.
Revenue intelligence can be a great tool and provide a wealth of actionable insights, but it helps to know how to wield it. Here are some considerations:
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Revenue intelligence software is designed to make sales teams smarter and work more efficiently and effectively. Finding the right solution depends on your company's needs and budget along with how well the software pairs with your existing tools.
By applying AI analytics to the vast amount of automated information and data in your CRM system, revenue intelligence software can supply real-time insights to streamline and optimize your sales process. It turns raw data into actionable strategies, helping teams prioritize deals, forecast accurately, and focus on the activities that matter most. The right platform doesn't just track deal progress — it helps everyone sell better.
This article is for informational purposes only. This article features products from Salesforce, which we own. We have a financial interest in their success, but all recommendations are based on our genuine belief in their value.
Header image designed by Skyword
Sales operations, revenue operations, finance, and even marketing teams use revenue intelligence software. Leaders and executives use them to track deals and forecast revenue, for sales planning, and to make data-driven decisions for the business.
Revenue intelligence platforms improve sales performance and revenue management by analyzing pipeline data and identifying risks and opportunities in real time. A single source of truth gives sales, marketing, and operations teams insight into how to close deals faster, save at-risk customers, and suggest the best next steps for reps to act quickly and decisively. Sales automation also saves reps time on redundant tasks and reduces human error, opening up bandwidth for sales teams to focus on closing deals rather than data entry.
The price of revenue intelligence software varies, but most solutions charge on a per-user per-month subscription model. Revenue intelligence pricing ranges depending on the features used, the scale of data managed, the number of integrations, and the size of the sales team. Most software offers custom pricing for more complex needs that require customized features and extensive development, training, and implementation.
While revenue intelligence software and conversation intelligence software both help improve sales performance, they serve two distinct purposes. Revenue intelligence software helps track and manage the sales pipeline, predict revenue growth, and analyze customer behavior. It combines sales performance management software and sales tracking software into one. Conversation intelligence software analyzes sales interactions such as calls, emails, and chats to improve communication, tackle objections, and refine sales teams' skills and overall sales strategy.
The secret to an accurate forecast? Reliable, well-maintained pipelines. See how we manage both efficiently (with the help of the right technology), and use our best practices in your business.
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