8 Best Sales Software Tools for 2025

For experienced sales professionals, working toward ambitious targets comes with the territory. But to gain an edge in a highly competitive marketplace, sales reps need more than skill and professionalism — they need the best sales software available.

Whether it's improving sales productivity, streamlining lead management, or building and maintaining customer relationships, using the best tools at your disposal can be the difference between a good sales year and a great one. In this article, we'll explore the best sales software options on the market in 2025, including key features that can serve you in the day to day.

• What is sales software?
• Key features to look for in sales software
• 8 best sales software tools for your team to consider

Sales software is used to automate and streamline the sales process. It helps companies manage costs, drive better outcomes for customers, and accelerate the sales lifecycle in a variety of ways. Sales software also enables sales leaders to track representative performance (via sales tracking software), develop sales forecasts, and identify training opportunities for their teams.

That said, sales software is a big category that encompasses a wide range of tools. It also includes sales planning software, revenue lifecycle management software, and sales intelligence tools. Other common sales software applications include incentive compensation management software, conversation intelligence software, and pipeline management platforms.

The right mix of tools depends on what your company needs.

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Gain a full understanding of your team's needs and budget before choosing sales software. There are few common features you should look for in a product to help your search. Let's take a look at a few of them:

1. Integration with your tech stack: Most businesses use a range of productivity tools, so any sales software you purchase should integrate seamlessly with your tech stack, especially your customer relationship management (CRM) system. For example, if you're looking for incentive compensation management software, any product you choose should integrate easily with systems used by human resources, payroll, your CRM, and your company's enterprise resource planning (ERP) platform.
2. Analytics and reporting: Effective sales software makes it easy to surface, analyze, and share data. Sales teams and their leaders need accurate information that's easily accessible to understand sales performance, identify and act on trends, and develop reliable forecasts.
3. Ease of use: Sales teams face heavy workloads and ambitious goals — if reps and their leaders find a new sales software tool difficult to use or learn, then your organization will end up wasting resources for no measurable gain.
4. Workflow automation tools: Sales software should make your job easier. According to State of Sales, reps spend just 30% of their day actively selling, so sales software should make your job easier. Automation software puts AI to work so your reps can focus on closing deals.
5. Security: Your systems contain huge amounts of data about customers, prospects, and employees, as well as proprietary information and business plans. With remote work being a huge part of modern work culture (especially for sales reps who may be out prospecting), on-premise software is largely a thing of the past. Any SaaS solution you purchase should protect your data.
6. Robust lead tracking: This covers everything from where leads are in the funnel, pain points, conversations with sales reps, and more. The more data you have on hand, the greater your chances of getting the right leads to sign on the dotted line.

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The following list of top sales software tools is based on user reviews curated by G2 and Capterra. Both sites score applications based on user feedback, features available, and overall satisfaction.

G2 uses a five-star system focused on usability, customer satisfaction, and market presence, while Capterra (which also uses a five-star system) incorporates user ratings across categories like ease of use, customer support, and value for money. Each of the tools listed here has a minimum rating of four stars.

Salesforce Sales Cloud is an AI-powered sales management solution that also offers contact management and lead-tracking functionality, which are key CRM elements. Users can take advantage of its robust reporting tools, as well as improve and automate workflows via its advanced AI tools. Sales Cloud offers a host of native sales productivity tools integrates seamlessly with a host of sales productivity tools. It features accurate lead scoring, enables automated email followups to prime prospects, and offers real-time sales reports so teams and their leaders can stay on target.

How it helps sales teams:

• Lead management: Sales Cloud makes it far easier to identify the most promising leads. It helps reps stay in touch with them no matter the channel or where they're at the buying stage. It also offers handy productivity features to ensure sales professionals stay on track.
• AI and automation: Nurture leads regardless of the day or time and automatically schedule follow-up meetings with Sales Cloud's autonomous AI agents. Reps can save time with Sales Cloud's ability to automatically capture engagement data.
• Reporting: Real-time dashboards with AI-driven insights keep representatives and team leaders on the same page and aware of the organization's progress toward sales goals. Integrates easily with other external reporting tools.
• Sales engagement: Sales Cloud centralizes engagement efforts, giving reps one easy location to connect with both leads and customers. It also provides helpful outreach templates and native cadences to ensure that promising prospects don't fall through the cracks.

Pipedrive is a CRM aimed at helping users track pipelines, manage deals through its AI tools, and automate the sales process. It integrates with commonly used sales tools, and it's especially geared toward small businesses seeking to expand their reach and profitability. Users like its reporting and analytics features and pipeline management abilities, as well as its easy-to-use design.

How it helps sales teams:

• Lead management: Automated sales conversations and AI-generated prompts help sales team work more efficiently and nurture leads effectively.
• AI and automation: Pipedrive's AI functionality enables sales reps to create quick, effective emails that are tailored to specific leads.
• Reporting: The platform features AI-assisted and real-time reporting. Team leaders can take advantage of its sales forecasting tools, performance monitoring, and goal-setting functionality.
• Sales engagement: Pipedrive includes chatbot features for outreach, as well as the ability for reps to schedule emails and track how well those messages resonate with leads.

Outreach is a sales execution platform designed to help sales teams achieve smoother workflows through AI insights. It helps sales reps work more efficiently by automating tasks while also assisting with pipeline optimization. Reviewers like Outreach's customer support team and its ability to integrate with other sales tools.

How it helps sales teams:

• Lead management: The platform centralizes lead data from various sources so reps can operate from a single source of truth. It helps prioritize leads with the highest chance of converting and provides valuable win-loss data.
• AI and automation: Outreach's AI functionality can help reps create quick email responses. Meanwhile, its AI can distill account interactions into actionable plans for follow-up meetings.
• Reporting: Experience user-friendly dashboards to track deal progress as well as sales forecasting abilities.
• Sales engagement: Outreach is designed to automate and simplify prospecting workflows by allowing sales reps to use templates and other tools to generate quick, appropriate responses. It syncs engagement data across various sales tools and platforms, such as email, LinkedIn, and CRMs.

Hubspot Sales Hub is a CRM that has lead management functionality and streamlined dashboards so sales teams can monitor progress toward their goals. Users of Sales Hub cite its simple design as a selling point, as well as the company's customer support operations.

How it helps sales teams:

• Lead management: Sales Hub enables sales teams to custom-build workflows, and it automates movement of leads through the pipeline based on rep activity.
• AI and automation: Like many sales software tools, the platform leverages AI to help sales reps create emails for optimal impact.
• Reporting: Reps and team leads can gain a quick understanding of progress via easy-to-parse dashboards.
• Sales engagement: Instead of having to use a separate email platform, reps can compose, schedule, and send emails to prospects in the Sales Hub interface.

SAP Sales Cloud is a sales automation and CRM platform designed to optimize the sales process. It provides customer insights, connects data from disparate sources, and can be used on tablets and mobile phones for sales reps working in the field. Reviewers point to the platform's ease of use, ability to integrate with other products, and its sales automation features as strong points.

How it helps sales teams:

• Lead management: Its generative AI assists sales teams with managing their pipeline and developing sales forecasts.
• AI and automation: SAP Sales Cloud's AI features help with prospect outreach and guides reps in customer conversations.
• Reporting: Embedded analytics give sales teams the ability learn from contract details, track key performance indicators (KPIs), and gain a better understanding of how their business is performing. The platform's reports can be customized to meet each company's unique needs.
• Sales engagement: The platform provides a centralized view for engaging prospects across digital channels, and it also offers intelligent scoring and recommendations for how to drive sales conversations forward.

Monday CRM has AI and automation features that were designed to help sales teams work more efficiently. Reviewers note that Monday's CRM is flexible and enables sales teams to customize workflows and collaborate efficiently with cross-functional teams such as marketing.

• Lead management: Monday CRM features a Leads board that enables sales teams to collect, organize, and prioritize leads, breaking them down into three main categories: new, qualified, and disqualified. The Leads board clearly lays out the current status of leads, owners, and recent activity such as emails or phone calls.
• AI and automation: The platform's AI features allow sales reps to automate many workflow elements, from automatically categorizing data based on urgency, type, and sentiment to extracting data from files.
• Reporting: The CRM includes standard reporting and analytics functionality, which can help teams track customer acquisition and retention rates, marketing efficiency, and more.
• Sales engagement: Monday CRM automates key sales engagement tasks, helping teams stay on top of scheduling meetings, sending follow-up emails, and tracking how leads respond to engagement efforts.

Freshsales is a CRM that leans heavily toward automation, especially common manual tasks such as followups. Sales teams can use the platform to nurture customer relationships, obtain sales insights via AI, and manage leads. Users appreciate that the CRM is highly customizable and cite its lead scoring system as a helpful tool for prioritizing leads.

• Lead management: The platform offers robust lead management tools, which enable sales reps to gain a thorough understanding of where leads are in the sales cycle, recent actions, and more.
• AI and automation: AI helps sales teams qualify leads, manage data, and optimize pipeline.
• Reporting: Like most CRMs, Freshsales offers common reporting functionality. It also offers customizable reports.
• Sales engagement: Freshsales users like its email management tool, which enables drafting and sending of messages directly from the interface. The CRM provides visibility into whether leads have engaged with those emails, helping reps understand what's resonating and which prospects are ready for more conversation.

Apptivo was created to assist sales and marketing teams manage their activities more efficiently, while also providing standard CRM functionality such as lead and pipeline management, workflow automation, and reporting. Users on Capterra like the responsiveness and expertise of the Apptivo customer support team as well as the platform's customization options.

• Lead management: From lead scoring and conversions to features that eliminate duplicate records, Apptivo offers sales teams a host of tools to make selling easier. The platform integrates with many common business tools and makes it easy to create customizable views to better suit your organization's needs.
• AI and automation: Although Apptivo does not include AI features, it does have numerous automation functions to help teams capture leads, follow-up with prospects, and generate sales forecasts.
• Reporting: The platform gives users the ability to generate lead and opportunity activity reports; these reports can be shared easily via Apptivo's interface.
• Sales engagement: Automated workflows enable sales leaders to automatically assign leads, and those reps can use the platform's tools to send follow-up emails and other reminders.

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Choosing the best sales software is about doing your due diligence.

Gain a deep understanding of not just the common features of sales software, but what users like and don't like about the platforms you're considering. Consider which sales software solution will grow with your business, and don't underestimate the power of a solid customer and technical support.

Meanwhile, think about what your team will need to adopt new sales software. A properly trained sales team will be much more likely to embrace the new software and make the most of its functionality. It can be especially helpful to research what functionality your team wants before you make a final decision. Finally, ask your new software partners how easy it will be to migrate data from your disparate systems.

Armed with this knowledge, you're now in a good position to begin your hunt for the perfect sales software for your team. When your sales reps see a significant boost in closed deals and you've blown past your sales targets, you'll know that you made the right choice.