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Small Business Marketing
Connect teams, create AI-powered campaigns, and personalize customer relationships with Marketing Cloud
What can your small business do with marketing automation on the world's #1 AI CRM?
Reach more customers and grow loyal relationships with Agentforce Campaigns and AI-powered marketing automation. With Data Cloud built-in and native integrations with sales, service, and commerce, you can automate full-funnel campaigns and journeys, personalizing every step with data across all touch points. This is how small businesses can drive productivity and personalization across the entire customer lifecycle, expanding reach, closing deals faster, and building lasting customer relationships for life.
Reach customers faster with Agentforce
Reach customers faster with Einstein Copilot. With one generative AI prompt, you can draft a campaign brief, build the campaign, and write an email — all in only a few minutes. With humans in the loop the entire time, you can make edits and train the AI so its outputs are perfect.
Use generative AI to create segments for your email campaigns using natural language. With built-in Data Cloud, you can create segments based on marketing, sales, service, and commerce data — helping you reach the right customers and increase personalization. Leverage the built-in Einstein Trust Layer to securely import your customer data, enriching the context for business-specific generative AI outputs.
Use Generative AI to draft email body copy, subject lines, and preheaders in minutes, allowing you to reach customers fast. Tell Einstein AI to shorten body copy and redraft -- or make edits yourself. Personalize emails by pulling in all your customer information -- both inside and outside your CRM. With marketers in the loop the entire time, you can train the AI so messages are always on point and meet brand standards.
Grow customer relationships with connected experiences
Engage your customers where they're most active by delivering automated journeys with email and SMS. With built-in Data Cloud, you can harness data from across your organization—including sales, service engagements, and commerce events—to trigger the next best actions. Personalize journeys based on replies to SMS messages using simple keywords like "yes" or "no." Automate notifications to your sales and service teams, enabling timely outreach.
Personalize emails based on data from marketing, sales, service, and commerce interactions. Create merge fields in emails that pull from data related to service cases, product purchased, or marketing engagement. Use dynamic content to personalize emails with personalized images and text based on a customer's interactions with your company and known attributes. Create journey decision splits based on interactions with sales, service, product purchased, and more
Turn one-way promotions into dynamic two-way conversations using a single SMS number. Connect customer interactions across commerce, sales, and service teams, or enable self-service transactions like appointment booking and offer redemptions with AI-powered Agentforce agents.
Optimize your marketing performance.
Optimize your strategy with campaign analytics. Understand how campaigns impact closed-won opportunities and tie marketing efforts back to ROI. Understand how customers are interacting with forms, landing pages, emails, and SMS sends — so you can expand on efforts that work, and quickly identify what you need to improve. Get in-depth reporting on unsubscribes, bounces, and other key email metrics.
Capture new leads and build out your contact base using forms and landing pages. Understand which leads are most engaged for easy sales handoff, and which leads need additional nurturing. Get started with out-of-the-box scoring models, and easily customize to account for fit and intent. Or, use predictive AI engagement scoring to take the guess workout of who is most engaged.
Optimize journeys and campaigns through targeted experimentation. Test channels, messaging, and personalization variants so you can understand what outreach is most effective and improve upon your efforts.
Extend the power of your small business marketing tools with these related products
Marketing Cloud Account Engagement
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.
Sales Cloud
Max out efficiency with better automation, data, and intelligence.
Commerce Cloud
Grow revenue and savings at every step in your customer journey with AI-powered commerce experiences that wow.
Service Cloud
Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
Marketing Edition Pricing
Grow your Business with Salesforce Marketing Cloud
Marketing Cloud Growth Edition
Grow your small business with marketing automation on the world's #1 AI CRM.
$
1500
USD/Org/Month
(Billed annually)
- Agentforce Campaigns
- Multi-Channel Journeys
- Forms and Landing Pages
Marketing Cloud Advanced Edition
Scale high growth companies with marketing automation on the world's #1 AI CRM
$
3250
USD/Org/Month
(Billed annually)
- Agentforce Campaigns and AI Scoring
- Path Experimentation
- Unified Conversational SMS
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
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Marketing Automation for Small Business FAQ
When it comes to chosing the best marketing software for your small business, you should consider a variety of different factors including expected business growth and business use cases and objectives.
Marketing Cloud Growth Edition is marketing automation for small businesses built on the world's #1 AI CRM. It is built on Data Cloud, creating visibility across marketing, sales, service, and commerce teams, allowing everyone to work together in one place to close deals faster. Whether you are looking to save time by leveraging generative AI, or create personalized, multi-channel journeys with email and SMS, we've got you covered.
Marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities for connecting siloed data into unified customer profiles, email and mobile marketing, functionalities to generate and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing effort
The benefits of marketing automation platforms are:
1) Scaling buyer engagement across accounts
2) Aligning marketing, sales, service, and commerce teams to close deals faster
3) Automating manual processes and saving teams time
The right marketing automation platform will:
1) Integrate directly into your CRM
2) Align marketing, sales, service, and commerce around a single view of the customer
3) Automate manual processes and save teams time