Transform automotive experiences.
Accelerate your innovation with AI and automation. Enhance customer experiences, explore new revenue models, and power software-defined vehicles with the Einstein 1 Platform and the #1 AI CRM, built for the automotive industry.
Automotive leaders achieve success with the #1 AI CRM for automotive.
Automotive organizations drive remarkable results with Salesforce.
14
days average implementation time*
Get fast time to value.
33
%
faster automation of business processes*
Improve operational efficiency.
21
%
decrease in IT costs*
Reduce costs while driving revenue.
* Salesforce 2024 Customer Success Survey
See what Salesforce's CRM for automotive can do for you.
Get out-of-the-box automotive features and workflows that make it easy to explore new revenue opportunities, advance next-generation vehicle experiences, and innovate with AI and automation – all powered by the #1 automotive CRM.
OEMs
Delight drivers at every touchpoint. Use a 360-degree view of the driver and their vehicle to orchestrate every automotive journey – in the car, online, and at the dealership.
Retailers and Dealers
Build trusted relationships. Unite your OEM, retail, and captive partners with a single source of automotive truth, so you can focus on what matters most: your customer.
Captive Finance
Grow loyalty with financial relationships. Go beyond the first purchase with seamless shopping, leasing, and servicing experiences that create customers for life.
Software-Defined Vehicles
Unlock new revenue streams and go to market faster. Power in-vehicle subscriptions or experiences based on household data, purchase history, or service needs in the CRM.
It all starts with the #1 AI CRM for automotive.
Automotive Cloud
See your driver’s information in one place. Dive into purchase and service histories, check open leases and warranties, and even manage in-vehicle features and subscriptions. Now you can surprise and delight at every touchpoint with an AI CRM for automotive.
We surveyed 500 global leaders to learn the top trends driving innovation in the auto industry.
Our powerhouse partners extend Salesforce for automotive.
Everything you need to maximize ROI.
From support, expert guidance, and resources to our trusted partner ecosystem, we’re here to help you get more value from Salesforce in the AI era.
Learn new skills with free, guided learning on Trailhead.
Keep up with the latest automotive trends, insights, and conversations.
Ready to take the next step with the #1 AI CRM for the automotive industry?
Start your trial.
Try Automotive Cloud free for 30 days. No credit card. No installations.
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Salesforce CRM for Automotive FAQ
Customer relationship management for the automotive industry is a system for managing all of your company’s interactions with current and potential customers, as well as critical information like driver, vehicle, retail, and automotive financial data.
First, determine what you want an automotive CRM to solve. An automotive CRM should include functionality, such as vehicle and driver information, automotive lead management, partner performance management, inventory management, fleet management, embedded analytics and AI, and more.
An automotive CRM can help you get 360-degree visibility into your customers and their households and vehicles, build a robust sales pipeline, intelligently manage your vehicle and parts product portfolio, and deliver meaningful service experiences for drivers and households.
Consider an automotive CRM if you find that your customer-facing interactions are misguided, that you’re missing upsell opportunities, or if you want to better serve drivers and their households. An automotive CRM like Automotive Cloud helps teams take action fast and delight every customer.
