FAST-MOVING CONSUMER GOODS
Become a staple in every shopping cart.
Boost the bottom line for every brand.
Build brand loyalty with connected data.
Activate data to scale consumer personalization and maximize marketing spend productivity.
Increase profitability with improved trade.
Maximize trade promotion intelligence and deploy program spend. Empower your reps to increase revenue.
Achieve commercial excellence.
Perfect retail execution, boost field productivity, and maximize growth by using real-time data and intelligent tools.
Unlock Perfect Retail Execution
Streamline planning, automate processes, and perfect store execution on one connected platform.
Improve store visit efficiency.
Work more effectively by integrating data from any source. Design plans, improve visits, and track teams with increased visibility of data across your business.
Maximize sales productivity.
Schedule visits, automate repetitive tasks, and get a 360-degree view of customer information on the mobile app.
Succeed at the shelf.
Ensure the right product is on the right shelf at the right price with offline order management and penny perfect pricing.
Improve order fulfillment.
Get full visibility into order and fulfillment data so you can prioritize deliveries, track your fleet, and reroute based on business needs.
Work more effectively by integrating data from any source. Design plans, improve visits, and track teams with increased visibility of data across your business.
Maximize sales productivity.
Schedule visits, automate repetitive tasks, and get a 360-degree view of customer information on the mobile app.
Succeed at the shelf.
Ensure the right product is on the right shelf at the right price with offline order management and penny perfect pricing.
Improve order fulfillment.
Get full visibility into order and fulfillment data so you can prioritize deliveries, track your fleet, and reroute based on business needs.
Consumer Goods Cloud helps you streamline account planning, manage trade promotion, and optimize field execution so you can deliver connected customer experiences to drive growth.
Consumer Goods Cloud Intelligence helps your field sales team to identify opportunities to expand product offerings on the shelf using integrated analytics.
MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
Consumer Goods Cloud Intelligence helps your field sales team to identify opportunities to expand product offerings on the shelf using integrated analytics.
MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
Deliver Real-Time Marketing Moments
Develop deeper consumer understanding with real-time data to deliver personalized engagement and build brand loyalty.
Capture, unify, segment, and activate all your consumer data.
Create a single view of the consumer across all channels, then action data to easily target custom audience segments.
Personalize consumer touchpoints.
Deliver tailored communications at scale with real-time offers — including discounts and exclusive product drops.
Improve marketing performance.
Surface insights into your ad spend, see what tactics are most effective, and put your marketing budget back to work.
Marketing Cloud lets you personalize consumer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.
Data Cloud for Marketing enables marketers to capture, unify, segment, and activate all their customer data.
MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
Data Cloud for Marketing enables marketers to capture, unify, segment, and activate all their customer data.
MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
Data is foundational, but it is only the beginning of the journey. We're moving advanced analytics right to the forefront of our engagement strategy.
Rob Birse
VP, Global Advanced Analytics, AI, and B2B Ecommerce, Kelloggs