Bring B2B and B2C consumer goods technology together on the #1 AI CRM. Brands can equip humans and deploy agents with integrated planning and execution capabilities, intelligent reporting, and embedded AI to transform business.
Use B2B and B2C data to segment retailers into key groups based on industry-specific criteria like visit activity, sales performance, and geography. Run targeted promotions and prioritize field activity according to each segment's unique needs.
Allow direct store delivery drivers to place orders for products in their on-truck inventory. Drivers can place the order with penny perfect pricing, generate the invoice, and collect the cash payment all from their driver cockpit. Learn more.
Group products based on common characteristics to more accurately predict baseline and uplift of promotions. Leverage seasonal product algorithm to predict seasonal performance with fewer historical data points. Learn more.
Increase service rep productivity with Agentforce. Activate AI-generated account summaries, allowing for faster case resolution and more upsell opportunities.
* Salesforce customer success metrics.
Build relationships that last in a complex route-to-market.
Become a staple in every shopping cart.
Become a household brand people trust.
Be the brand customers always want to wear.
Be the perfect match for your customers.
Unify planning and execution on one connected platform.
Learn how to create prompts for your business needs and bring them into the flow of work.
Trusted advisors with unmatched Salesforce experience and expertise, by your side.
Leverage a network of industry experts to streamline implementation, scale adoption, and augment functionality.
"Consumer Goods Cloud enables us to bring our wholesale partners up to a standard that meets our level of detail and trains them on the data that we want."
Cody StantonDigital Product Manager, Casper
Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
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Learn how Salesforce delivers profitable growth.
Consumer Goods CRM is a software solution that strengthens customer relationships and makes businesses more efficient. Salesforce is the world's #1 AI CRM for Consumer Goods with industry-specific solutions to activate B2B and B2C data to deliver profitable growth.
Salesforce is a robust Consumer Goods CRM solution with proven experience in unifying and activating disparate data, building brand relevancy with target consumers, driving brand growth with their retail customers, and increasing efficiencies across all functions of the business.
The exact consumer goods technology your business needs can vary depending on how your business works. Salesforce for Consumer Goods has many solutions across B2B and B2C functions that deliver profitable growth for your business. Contact us to see what works for your business.
Salesforce is the world's #1 AI CRM for Consumer Goods. We develop solutions across B2B and B2C to deliver profitable growth. Consumer Goods Cloud is our industry specific product built on the Salesforce platform and equipped with integrated planning and execution capabilities.
Choose the right Consumer Goods technology by evaluating the needs of your business. Whether you want to accelerate account growth, increase your trade promotion effectiveness, perfect retail execution, or grow customer satisfaction, you can pick the right capabilities for your team.
We offer a range of capabilities across the Salesforce platform. For instance, with Consumer Goods Cloud you can generate personalized playbooks with generative AI to deliver guided selling with personalized messaging that highlights unique product features. Learn more about AI in the consumer goods industry.
