Salesforce Launches Industries AI: 100+ Out-of-the-Box AI Capabilities that Tackle Industry-Specific Pain Points Across 15 Industries.
Learn more.Financial Services Cloud
Discover the power of the world’s #1 AI CRM for financial services. Financial Services Cloud unlocks data from core banking, wealth, and insurance platforms and unifies it around the customer. Activate data to personalize engagement using purpose-built automation with industry-specific AI.
Leading banks, wealth managers, and insurers deliver value faster with the #1 AI CRM for financial services.
What can you do with Financial Services Cloud?
Accelerate your customer onboarding. Increase retention and loyalty with AI-powered service. Unlock your data to deliver intelligent insights for financial planning, empowering your customers’ financial success with trusted AI.
Grow revenue with trusted relationships.
View multiple layers of relationships and related key information in one place to identify areas of opportunity and drive contextual action.
Empower financial success with actionable financial goals.
Cultivate strong relationships at scale by creating targeted lists of contacts for priority engagement.
Streamline onboarding with data and trusted AI.
Accelerate onboarding implementation with a pre-configured template.
Deploy intelligent financial discovery processes across any channel.
Streamline disclosure and consent processes with templates for common disclosures and consent to open accounts, share data with third-parties, and more.
Scale service and boost productivity with AI-powered automation.
Deploy self-service automation capabilities that can be embedded into existing internet and mobile banking experiences.
Deliver everything agents need to close cases faster, all on one screen.
Build end-to-end service processes with low- to no-code tools.
Unlock your data to personalize financial engagement.
Unlock data from core banking and financial planning to create a unified financial profile.
Understand household income, expenditures, and net worth, based on calculated transaction insights and trends.
Empower financial success with actionable financial goals.
Extend the power of Financial Services Cloud with these related products.
Data Cloud
Activate all your customer data across Salesforce applications.
Service Cloud
Automate financial transactions and processes, and streamline workflows that drive customer satisfaction.
Sales Cloud
Engage buyers effectively, improve seller productivity, close deals faster, and grow revenue on the most complete sales platform.
Intelligence for Financial Services Cloud
Help your entire team find important answers and start making data-driven decisions.
MuleSoft Direct for Financial Services Cloud
Bring MuleSoft flows directly into Salesforce for seamless connectivity and enhanced capabilities for financial institutions.
Experience Cloud
Quickly launch data-powered sites, portals, and apps, connected across the customer journey.
Salesforce Scheduler
Embed appointment scheduling into workflows like leads and referrals, cases, opportunities, and accounts.
Financial Services Cloud Einstein 1 Edition
Accelerate customer growth and loyalty with AI, data, and CRM in this simplified package. This edition provides access to the best of Salesforce technology for growing revenue and scaling service in Banking, Wealth, and Insurance.
Discover the world's most innovative AI CRM for financial services companies.
Explore a complete portfolio of best-in-class apps and financial services software, purpose-built for the industry.
Scale Service
Automate service engagements across digital and in-person experiences.
Streamline Onboarding
Deliver a frictionless experience and make a great first impression.
Personalize Engagement
Empower financial success with actionable financial goals powered by data and AI.
Financial Services Cloud Pricing
Find the right version of Financial Services Cloud for your business needs.
Enterprise
The financial services CRM for sales with automation and AI.
$
300
USD/User/Month
(Billed annually)
- Industry-Specific Data Models using Sales Cloud Enterprise Edition as a foundation
- Actionable Segmentation for Efficient Outreach
- Financial Goals and Plans to Empower Your Customers’ Financial Success
Enterprise
The financial services CRM for service with built-in AI.
$
300
USD/User/Month
(Billed annually)
- Industry-Specific Workflows using Service Cloud Enterprise Edition as a foundation
- Easy-to-Use CSR Console for Single Pane of Glass
- Service Process Studio for Low-Code Customization
Sales and Service - Enterprise
The full Customer 360 experience spanning sales and service.
$
325
USD/User/Month
(Billed annually)
- Industry-Specific Data Models and workflows using Sales Cloud and Service Cloud Enterprise Edition as a foundation
- Financial Goals and Plans to Empower Your Customers’ Financial Success
- Service Process Studio for Low-Code Customization
Einstein 1 Edition
The financial services CRM for sales with even more advanced capabilities and support.
$
700
USD/User/Month
(Billed annually)
- Performance Management, Scheduler, Enablement, Digital Engagement, Scheduler, and Team Collaboration with Slack.
- Connect Salesforce and External Data with Data Cloud and Financial Services Cloud Intelligence
- Additional Einstein AI Requests
Above pricing is for Enterprise Edition. Financial Services Cloud is also available in Unlimited Edition and Einstein 1. Financial Services Cloud - Sales and Service also includes everything in corresponding editions of Sales Cloud and Service Cloud, Enterprise, and Unlimited Editions. For a comprehensive list of features, please visit our Sales Cloud pricing page and Service Cloud pricing page. This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
Check out the Winter ‘25 Release
Boost productivity across sales and service in a unified platform with AI for financial services.
How To Use AI To Resolve Transaction Disputes Faster
Service agents, bankers, and advisors can use Gen AI, embedded in their workflow, to streamline manual tasks and quickly resolve issues like transaction disputes and policy renewals.
Get the most out of financial services software and data with thousands of partner apps and experts.
Our powerhouse partners extend the impact of Salesforce for financial services software.
Achieve your AI and data goals with Salesforce CTOs.
Trusted advisors with unmatched Salesforce experience and expertise, by your side.
Learn new skills with free, guided learning on Trailhead.
Hit the ground running with Financial Services Cloud tips, tricks, and best practices.
Ready to take the next step with the world’s #1 AI CRM for Financial Services?
Start your trial.
Try Financial Services Cloud free for 30 days. No credit card. No installations.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Watch a demo.
Learn how Salesforce for financial services empowers customers' financial success.
Financial Services Cloud FAQ
Financial Services Cloud is more than a CRM. It's the best of Salesforce, designed specifically for banks, wealth managers, and insurance companies. Instead of having to start with a generic Customer 360 that needs a lot of customization, Financial Services Cloud provides prebuilt applications with user experiences, automation, and integration designed based on industry best practices.
A financial services CRM helps you achieve business results faster and reduce development costs with prebuilt applications.
If you are currently using Sales or Service Cloud, you can activate Financial Services Cloud right in your existing org. Talk to your Salesforce Account Team or Consultant to learn more. If you aren't using Sales or Service Cloud, you can get started with our free trial here.
Users can improve efficiency and reduce risk by reusing business processes across channels and automating data collection, document generation, and workflows. Additionally, use financial services software to connect financial, transaction, and CRM data using a range of prebuilt-to-custom accelerators that scale for high volume.
Choose the financial services product that's right for you by evaluating the individual needs of your business. Consider if you need to personalize customer engagements, scale service interactions, or streamline your onboarding experience. Salesforce Financial Services Cloud has a variety of editions you can customize to your business needs. See details here.
