Grow revenue and relationships with the #1 AI CRM.
Acquire profitable customers faster with unified, real-time data. Scale personalization and growth with the #1 AI CRM, built for retail. Boost loyalty with connected experiences across marketing, commerce, and service delivered through the Einstein 1 Platform.
See how top retailers activate data and AI with Salesforce.
Smarter retail starts with Salesforce.
93
%
achieved positive ROI*
Nearly all retailers see an impact on overall revenue.
37
%
increase in online revenue*
Retailers experience online gains with Salesforce.
27
minutes
saved per service case*
Salesforce makes service calls significantly more efficient.
1.5B
global shoppers feed data into our Holiday Insights HQ
Salesforce provides a deep dive into holiday shopping data.
* Source: FY24 Customer Success Metrics
Build the perfect retail solution on Einstein 1.
Win New and Profitable Customers with Personalized Marketing
Integrate generative and predictive AI into every part of your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.
Simplify and Scale Omni-Channel Commerce
Scale commerce with confidence on the most complete platform for retailers. With AI, simplify everything from setting up digital storefronts to bringing ecommerce to emerging shopper touchpoints.
Elevate Connected and Consistent Service
Grow customer lifetime value, reduce costs, and maximize efficiency when you reimagine service with Service Cloud, from the contact center to the store.
Supercharge Your Store and HQ Employees
Empower your employees and store associates with digital tools, data and insights to help them be more efficient and better serve customers.
Strengthen and Optimize Partner Relationships
Modernize your B2B customer experience. Increase productivity with AI, automation, and collaboration tools that unlock speed and agility across sales teams, partners, and associates.
Transform your business with solutions made for your industry.
Fashion
Boost loyalty by connecting to your customers across the shopping journey.
Restaurants
Connect the guest experience across channels. Increase collaboration and engagement with franchisees and employees.
Grocery, Drug, and Convenience Stores
Transform engagement with shoppers, stores, and employees all from a single platform.
Mass Merchants and Department Stores
Optimize your stores and associates to help connect physical and digital shopping experiences.
Explore shopping forecasts and holiday insights, powered by 1.5 billion global shoppers.
Run your retail media network from one connected platform.
Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales, and optimize campaign performance by activating first-party data.
Everything you need to maximize ROI.
From support, expert guidance, and resources to our trusted partner ecosystem, we’re here to help you get more value from Salesforce in the AI era.
Get the most out of your retail business with thousands of partner apps and experts.
Learn new skills with free, guided learning on Trailhead.
Keep up with the latest retail trends, insights, and conversations.
Ready to take the next step with the #1 AI CRM for retail?
Watch a demo.
Learn how Salesforce grows revenue and relationships.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Get shopping insights.
Discover insights and thought leadership for the retail industry.
Salesforce for Retail FAQ
Our portfolio of products, built on the trusted Einstein 1 Platform, helps you connect with customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT, and data teams — can augment their work with connected data, trusted AI, and the #1 AI CRM, purpose-built for retail.
Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem – marketing, commerce, service, and IT. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.
Boost loyalty with connected experiences across marketing, commerce, and service, delivered through the Einstein 1 Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touchpoints with our retail solutions.
Choose the retail solution that's right for you — whether your goal is to win new and profitable customers, simplify and scale omni-channel commerce, elevate connected and consistent service, supercharge your store and HQ employees, or strengthen and optimize partner relationships.
