Transform travel experiences with Agentforce.
Unlock efficiency, reduce costs, and optimize service experiences to deliver more connected, personalized traveler journeys with a travel CRM.
Industry leaders achieve new heights with travel CRM.
These new tools, powered by Salesforce, allow planners the ability to focus more on their events and less on travel while letting Southwest create unique solutions designed to provide more benefits to them and their travelers.
Dave HarveyChief Sales Officer and Vice President, Southwest Airlines
Improve every passenger experience.
Elevate your travel business by using Agentforce to seamlessly manage customer inquiries at scale and deliver first-class, personalized traveler experiences.
Leverage connected data and agentic AI to address passenger's current needs, anticipate future desires, and provide a uniquely personalized travel experience.
Use Agentforce to automate responses to manage frequent inquiries, streamline processes, and provide assistance, augmenting service center representatives and ensuring faster, more effective service.
Deliver 24/7 high-touch service with AI agents that handle simple reservation modifications and cancellations, grow loyalty programs, and engage credit card sign-ups, allowing employees to focus on more complex customer interactions.
Engage and empower employees.
Create a unique employee environment that increases satisfaction, loyalty, and productivity with a travel CRM and Agentforce.
Accelerate onboarding, streamline your internal knowledge base, and enable employees to quickly access customer data, standard operating procedures, and policy documents.
Improve productivity and effectiveness with agents and automated workflows that take action and complete routine tasks, reducing the likelihood of mistakes and allowing employees to focus on more valuable or complex work.
Utilize Agentforce to efficiently address HR, benefits, and other employee inquiries at scale, reducing service costs and resolution times as compared to traditional voice or in-person channels.
Maximize employee potential with AI agents who can search and summarize data, offer proactive suggestions, and autonomously execute actions.
Drive growth and delight travelers with Agentforce.
See how AI agents and analytics can increase personalization, reduce costs, and drive business growth.
Leverage forward-looking and historical data to offer travelers tailored suggestions for destinations, accommodations, activities, and travel itineraries.
Enhance proactive outreach, grow loyalty memberships, and enable AI agents to engage with customers interested in booking trips or inquiring about upcoming reservations.
Utilize comprehensive customer data and advanced AI capabilities to develop highly targeted and personalized marketing campaigns that help drive engagement and conversion.
Build your Travel solution with the following Salesforce products:
Keep up with the latest travel trends, insights, and conversations.
Ready to take the next step with the world’s #1 AI CRM for Travel, Transportation, & Hospitality
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Salesforce for travel FAQ
Customer relationship management (CRM) is a system that provides travel companies a way to manage their traveler interactions across sales, customer service, and marketing, as a means to stay connected, streamline processes, and improve profitability.
Salesforce is consistently ranked as the #1 CRM provider every year by a variety of organizations. Salesforce travel industry customers include the largest enterprises as well as small- and medium-sized businesses who use our travel CRM and Agentforce solutions.
A travel CRM should include a solution for marketing, service, commerce, and analytics roles all empowered by unlocked data and AI agent solutions.
Consider your specific business needs. Ask: How well does it integrate with my existing software? What security measures are in place to protect my company data? Can it be customized to fit my business processes? Can it scale with my business? What do current users say in reviews and testimonials?
Disclaimer: Salesforce pre-built Agentforce capabilities are constantly being enhanced based on customer feedback and may not reflect actual product details. Solutions may not be currently available, delivered on time or at all. Customers should make purchase decisions based upon solutions that are currently available.