SMALL BUSINESS APP INTEGRATIONS

MailChimp Integration Guide

More than 15 million people use MailChimp to design, send, and track email marketing campaigns – it's become a favorite of small businesses, in particular. Integrating MailChimp with Salesforce lets you view and manage MailChimp campaign activities and subscriber lists from Salesforce, and import Salesforce contacts to MailChimp. Use Mailchimp subscribers as Salesforce leads, build segments in your Mailchimp list, and easily share data and streamline communications, all to better engage your customer base.

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Options for Integrating MailChimp with Salesforce

Editions: MailChimp for Salesforce requires a Professional, Enterprise, Unlimited, Developer, or Performance edition of Salesforce.

MailChimp Integration with AppExchange

The MailChimp and Salesforce integration allows you to start creating email campaigns from the leads and contacts in your Salesforce CRM. With the integration, it’s fairly easy to create list segmentations in MailChimp with synchronized Salesforce lead and contact records. This integration also allows you to view campaign reports, manage subscribers, create custom queries, and more.
Please read these MailChimp instructions for configuring the AppExchange plug-in before installation.
To get the AppExchange plug-in for MailChimp, visit the MailChimp for Salesforce page.

Native Integrations/APIs

The MailChimp and Salesforce CRM integration allows you to synchronize Salesforce leads and contacts data with MailChimp. This MailChimp KB article explains the options for integrating MailChimp with Salesforce. The article covers the AppExchange plug-in, leads, contacts, Salesforce tracking, and subscriber data.
Source: Help article

Third-Party Integrations

Integrate third-party systems with the Salesforce Platform using MuleSoft's Anypoint Platform, breaking down data silos and providing a unified view of your customers. Accelerate innovation with Flow, our intuitive drag-and-drop builder, empowering business and IT users to build apps and automate processes with minimal coding, ensuring your organization adapts quickly to changing needs. Learn more.