Small Business Sales

Win more deals, faster, with AI-powered sales solutions that work for your small business. It’s easy to get started and grow with everything you need — from lead to close — all in one place.

Small businesses grow faster with Salesforce.

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Grow with a complete view of your business.

Easily manage all your data on a single, trusted platform to gain real-time insights and drive smarter decisions.

Manage all lead, opportunity, and account data in one place to foster stronger customer relationships.

A screen shows a lead's contact information as well as the stage of the deal she is in as well as upcoming rep tasks.

Get a real-time view of your business with customizable reports and dashboards, and turn insights into action.

Dashboards show graph of different types of rep activities, list of business tasks, and call options.

Tailor forecasts to your business, track pipeline in one view, and use AI insights to assess pipeline health and drive accountability.

A bar graph shows a company's pipeline broken down by team, opportunity, and stage. A pop out shows deals being negotiated.
A screen shows a lead's contact information as well as the stage of the deal she is in as well as upcoming rep tasks.
Dashboards show graph of different types of rep activities, list of business tasks, and call options.
A bar graph shows a company's pipeline broken down by team, opportunity, and stage. A pop out shows deals being negotiated.

Accelerate sales pipeline.

Automate outreach, streamline account planning, and eliminate data entry to move deals forward faster.

Drive sales forward with automated outreach sequences, personalized email templates, and follow-up tasks—all designed to keep deals moving.

A fully-mapped sales cadence is shown for a specific lead.

Streamline account research, set measurable goals to guide strategy, and collaborate across teams to win new business.

A dashboard displays engaged email tracking, a list of tasks for a specific lead, and a drop-down email template builder.

Eliminate manual data entry by automatically syncing contacts, events, and emails to your CRM—saving you time and reducing errors.

A unified view of an email, past activity, upcoming tasks and contacts
A fully-mapped sales cadence is shown for a specific lead.
A dashboard displays engaged email tracking, a list of tasks for a specific lead, and a drop-down email template builder.
A unified view of an email, past activity, upcoming tasks and contacts

Sell smarter and close more deals with AI.

From lead to close, built-in AI helps reps focus on what matters most—nurturing leads, automating tasks, and closing with confidence.

Grow pipeline by nurturing inbound leads 24/7. Empower every rep with a dedicated coach to ensure pitch quality and consistency.

A search bar shows company names. A window shows Einstein scoring and top positives and negatives and an email option.

Use AI-powered lead and opportunity scoring to identify the right deals at the right time, ensuring reps focus on what matters most.

Lines items including product, sales price, quantity, subtotal, and options to view all product or create a pdf.

Automatically log and transcribe calls, improving rep follow-through and accelerating deal movement with AI-driven insights.

A video player shows where key insights are in a prospect call in the scroll bar. A screen has keywords from the call.
A search bar shows company names. A window shows Einstein scoring and top positives and negatives and an email option.
Lines items including product, sales price, quantity, subtotal, and options to view all product or create a pdf.
A video player shows where key insights are in a prospect call in the scroll bar. A screen has keywords from the call.
A window shows buttons for sales, service and marketing clouds, a chart of closed opportunities and communication flow.

Grow fast with Starter Suite.

Start fast and grow faster with ready-to-use tools built into the world’s #1 CRM. Find more leads, win more deals, and keep customers happy all in a single, easy-to-use app.

Sales Software for Small Business FAQ

Sales CRM software allows businesses to better manage customer relationships by storing and managing customer and prospect information. Sales CRM software does this by compiling information from multiple communication channels, including a business’ website, email, telephone, social media, and more. This is especially beneficial to a small business, where teams are often shoulder the responsibilities of a much larger workforce.

So instead of tracking sales on a spreadsheet or keeping customer information on sticky notes, rolodexes, or even in a salesperson’s memory, sales CRM software can be considered a kind of business management software system that makes data available to everyone in the business who might need it: sales, service, marketing, and even others, like accounting, business planning, and management.

Salesforce CRM is consistently recommended as the most preferred CRM for small business in reviews and comparison websites because we deliver what we promise: real results for your small business. With Salesforce CRM for small business, your sales reps can access all customer information in one place, save time with automation, and work deals from anywhere, anytime. Managers can tweak processes, monitor progress, and project future metrics with more confidence. Contact Salesforce to see how you can convert more leads into sales revenue.

Artificial intelligence is changing sales by enabling businesses to automate and optimize various sales activities, from lead engagement with bots to AI-generated email content. It is also helping businesses make data-driven decisions to improve sales performance and increase revenue.

AI can help with everything from automating repetitive tasks, giving you insights into customer behavior, and drafting personalized messages to your customers. It can also help you prioritize which sales opportunities to focus on and make data-driven decisions to optimize sales performance.

Sales analytics can improve sales performance through data-driven decision-making and better customer insights. With a better understanding of your customers, you can create more personalized sales messaging and increase customer satisfaction. This means your teams save time, sales processes are more streamlined, and revenue and profitability often increase as a result.

To get started, you can sign up for a free trial of Starter Suite to get capabilities across sales, service and marketing. You can also sign up for a free trial of Sales Cloud if you're more interested in dedicated sales capabilities. Once you are ready, choose a pricing plan that suits your needs and configure the platform to meet your business requirements. You can also get help from Salesforce consultants or partners on our AppExchange to help with a successful implementation.