![Sales, service, and marketing all improved by Einstein.](https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/07/THT-Sub-Cat-Travel.-Marque-Image.png?w=1024)
Create connected travel experiences.
Use AI and travel CRM to turn data into traveler loyalty and business resilience.
Use AI and travel CRM to turn data into traveler loyalty and business resilience.
These new tools, powered by Salesforce, allow planners the ability to focus more on their events and less on travel while letting Southwest create unique solutions designed to provide more benefits to them and their travelers.
Dave HarveyChief Sales Officer and Vice President, Southwest Airlines
Consolidate data across touchpoints and systems for one comprehensive view of the traveler.
Create a unique employee environment that increases satisfaction, loyalty, and productivity.
See how AI and analytics can increase personalization, reduce costs, and drive business growth.
Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM.
Experience AI built into the flow of work, for any workflow, user, department, and industry.
Increase customer satisfaction, deflect more cases, and maximize efficiency with the most complete platform, powered by AI and data.
Integrate all your data, systems, or AI models, and automate any task or process to transform your business and drive real value.
Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform.
Make better business decisions with the world's leading data and analytics platform.
Achieve goals faster, unlock new revenue, and drive automation with a flexible ecommerce platform.
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Customer relationship management (CRM) is a system that provides travel companies a way to manage their traveler interactions across sales, customer service, and marketing, as a means to stay connected, streamline processes, and improve profitability.
Salesforce is consistently ranked as the #1 CRM provider every year by a variety of organizations. Salesforce travel industry customers include the largest enterprises as well as small- and medium-sized businesses.
A travel CRM should include a solution for marketing, service, commerce, and analytics roles all empowered by unlocked data and AI solutions.
Consider your specific business needs. Ask: How well does it integrate with my existing software? What security measures are in place to protect my company data? Can it be customized to fit my business processes? Can it scale with my business? What do current users say in reviews and testimonials?